All posts by Albert Grande

Choosing a Domain

Your web site is located by an IP (Internet Protocol) address such as 67.15.4.94 and is accessible on the Internet by typing http://67.15.4.94. Instead of typing a series of numbers which are difficult to remember, you can register an easier to remember domain name which becomes associated with your IP address. Visitors typing an easy to remember domain name will be pointed to your IP address. Similar to a 1-800 vanity phone number, some domain names pertain to the subject of the web site, while others may simply be the name or an abbreviation of your firm.

Lawyer-Advertising-Blog.com is the primary domain name for my blog, which is instantly obvious that it is a blog concerning lawyer advertising. When you type that domain name into the address bar of your browser, the domain name servers on the Internet know that you’re looking for http://67.15.4.94 and take you there. You can have multiple domain names pointing to the same web site. For instance, I also registered LawyerAdvertisingBlog.com (without hyphens) which is used for branding because people never type hyphens. Because some people may remember the name incorrectly, I also registered many other domain names such as AttorneyAdvertisingBlog.com, LawFirmAdvertisingBlog.com and others, all of which will bring the visitor to Lawyer-Advertising-Blog.com.

Tips to help you pick a domain name:

1) Choosing: Choosing a domain name is a lot like choosing a name for your company or law firm. Ideally the name should be consistent with your branding. Determine whether you are branding the name of your company, product or service. Your domain name should be good for branding – short, easy to remember, and has a “ring” to it or creates an image in the mind of the consumer.

2) Trademark: Before registering your domain name, be sure to check the U.S. Patent and Trademark Office to make sure that the name has not been trademarked. You can check at www.uspto.gov, click on Search under Trademarks. Assuming that your choice has not been trademarked and you have now registered a non-generic domain name, you may want to protect your name by filing a Trademark or Service mark application.

3) Ownership: When you register a domain name, make sure that you are the registrant of your domain name. Some web site design firms will register your domain name with their name as the registrant. This will give them ownership of your name keeping you hostage. You can easily register your domain name yourself for $8.95 per year at 8.95Domains.com or GoDaddy.com.

4) Hyphens: There have been misunderstandings about whether to use hyphens in a domain name. First of all, the domain name you give out to the public must not have hyphens. The domain name without hyphens is the domain name that everyone will type in the address bar of their Internet browser.

The reason that some people say that you should have a domain name with hyphens is to force the search engines to see keywords in your domain name so that your web site does better in search engine results. The bigger search engines can now see individual words without hyphens, however, smaller search engines may not and even the bigger ones may see a word differently than you want.

Thus, the importance of using a hyphenated domain name has diminished. If you wish to use a hyphenated domain name as I did with Lawyer-Advertising-Blog.com, you should also register the unhyphenated domain name which you will forward to the hyphenated domain name. Use the unhyphenated domain name in print and advertising.

5) Extensions: Domain names are available with various extensions, such as .com, .net, .org and many other extensions. If it’s really important to you, you can register domain names in several extensions, however, for most firms only the .com extension is important. If you feel that you need to use .org, you should also register your name in the .com extension.

The .com extension is similar to 1-800 for telephone numbers. Most people automatically dial 1-800 even when they see 1-888. Likewise, most people will type
.com even when they see .net or .org. Additionally, many people including myself simply type in the domain name without http://www. or .com and press “Control, Enter”. Pressing “Control, Enter” will type http://www. and .com for you, automatically taking you to a web site with .com.

6) Top Level Domain vs. Sub-Level Domains: A sub level domain is a second level domain under a first level domain name and can look like yourfirm.freehosting.com. You must have your own domain name. Do not under any circumstances use a free hosting service, since free hosting services will only give you a sub level domain. No one will ever remember it and it’s sort of like handwriting your own letterhead.

7) Ethics for Law Firm Domain Names: A website name should be used as an address, not a trade name which is prohibited. Advertise your web site name as an address, a means for people to find your web site, not a trade name. Like a vanity telephone number, some web site domain names can violate legal ethics. Make sure that your web site name avoids use of certain words which could create a potentially incorrect expectation in the mind of the consumer or violate one of the other ethics rules.

Your domain name should not imply that you are better than another lawyer or that you can accomplish something that may not actually occur. Use of words such as “BEST”, “TOP”, “FOREMOST, “LEADING”, “WIN” and similar words in a web site domain name could create a misleading expectation in the mind of the consumer and will violate ethics rules in most states.

For instance, LeadingLawyer.com or BestLawyer.com will likely violate lawyer ethics rules by implying that you are a leading lawyer or the best lawyer. The question is by what standards are you leading or the best and in what? WinningLawyer.com or WinningCase.com may be better for a casino, because it will imply that the person who becomes a client of the firm will win money when, that may not happen and even if it does, it’s an award for just compensation, not gambling.

Laura Hodes in her article for the ABA Journal entitled Vanity Phone Numbers Make Your Firm Less Forgettable, at http://www.hurt911.org/hurt-911-articles/ABAJournal.htm, quoted Will Hornsby, an expert on lawyer advertising and staff counsel in the ABA Division for Legal Services, who said that while there is nothing unethical about vanity numbers, “1-800-I-WIN-CASES would be unethical because it is making an unsubstantiated claim, creating unjustified expectations that can be true but still be misleading.” The same can be said about domain names.

8) Advertising Your Domain Name: Be sure to include your domain name on your business cards, letterhead, and all advertising. When advertising in off-line media, always advertise your domain name with www. and without http://, such as www.LawyerAdvertisingBlog.com. Note that when publishing your domain name on the Internet, you may sometimes want to use http:// to ensure that you create a link back to your web site. When advertising in off-line media, always advertise a domain name without hyphens.

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The Beatles First Appearance on Ed Sullivan

iTunes & App Store

The Beatles on Ed Sullivan was a defining moment in Rock and Roll Hisotry.

Certainly Elvis, defined the 50’s. His appearance was very controversial.

The Beatles defined the 60’s. American music was never the same. And Ed Sullivan woud forever be linked with showcasing some of the most important musical acts of that decade.

But the Beatles were the first and they started everything that was to follow.

It was Sunday, February 9, 1964. First presentation of the Beatles in the USA. The Beatles were seen by 73 million American viewers. It was the highest rated show on the history at that time and remains one of the largest audience of all time. So that in the documentary The Beatles Antology tells how many streets were deserted and how the crime rate fell during the 60 minutes which ran the program.

You can discover incredible Beatles music, here:

iTunes & App Store
The Beatles. The band that changed everything, now on iTunes!

Or get all their magical music,

The Beatles Stereo Box SetBritish Invasion Rock Music CDs)

 

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More From Internet Success System

The greatest thing about being part of ISS, is the fact that there are continual updates.

Every month there are mastermind sessions, where members can discuss issues and problems. Mark Hendricks is the wizard behind the curtain.

But there is also a very comprehensive course on Internet Marketing. Plus there is an incredible library available to you. Once you join you have access to it all.

Here’s the topics recently discussed:

– why most people never make money online (and
it’s got nothing to do with internet technology)

– where to find positive and like-minded people to
mastermind with and learn from

– how to stay organized and get things done

– advice on choosing and using time management
software

– your “job” as a internet business owner

– how to manage multiple projects

– the secret to knowing what to do and when

– should you follow your passion or follow the
money to make money from your business

– a few easy ways to find out what people are buying

– the three ways to make money online

– push or pull marketing, which is right for you

– is social marketing really the best way to get business

– how to market your online business using offline
strategies

– why you need to become the hub of your marketplace

– the big mistake people make when doing a BlogTalkRadio show

– the easy way to get topics for your BlogTalkRadio show

– the best ways to get more traffic to your website

– how to easily build your high-velocity traffic
generating network using other people’s websites

– which three video sites get best rankings in Google

– how to roll out a direct mail postcard campaign
without killing your budget

– how many contacts does it take to get a person to buy

– what to do if someone already has a preferred provider
of the products and services you offer

– when do people decide to do business with you

– how to leverage each step of your marketing system
to get more and! more pr ofits

– what are you really measuring when you when you
look at conversion statistics

– are you willing to take risks like a successful
entrepreneur

– you cannot be perfect, so be happy with this instead

– SEO keyword software that really works great

– how to do video email without paying for a fancy
specialized account platform to do it

– how to do joint venture proposals and what not to do

– should you talk to people on the phone if you do
an online business

Check out ISS, here now.

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Crush It! By Gary Vaynerchuk Review

Crush It is a book all about how to sell yourself and your ideas. It outlines a number of steps you need to obtain success. It is easy to understand and gives lots of examples. The great thing about this book is that many of the concepts presented can be implemented with a little work. This book is all about out of the box thinking for the future of business. And if you want to be involved in this new business marketing grab a copy of Crush It!: Why NOW Is the Time to Cash In on Your Passion

Who would have thought that a wise-cracking, smart-mouthed 30-something could turn into an internet sensation – with a daily video show on wine? Well, Gary Vaynerchuk has endeared himself to millions through his Wine Library TV, his keynote speeches, and his best-selling business book, Crush It!: Why NOW Is the Time to Cash In on Your Passion
In it, he shares the secrets of his success, including:

1. Find your passion. Find the one thing you adore above all else and go for it with all your heart. If you look for the “money” niche, you’ll burn out and give up before you succeed. Or you’ll succeed and hate what you’re doing.
2. Be willing to hustle. Vaynerchuk credits his willingness to do whatever it took to get ahead – including hosting his show five days a week, without fail, for over a year. Don’t just do something once – do it over and over and over again until people start to notice.
3. Be who you are. Not everyone warms to Vaynerchuk’s in-your-face style, but those who do adore him. He recommends not even trying to please everyone, and instead doing what you do best.
4. Build the audience and the money will find you. Vaynerchuk swears that he didn’t try to monetize his rabid and ever-growing audience. Instead, the offers came to him. He thinks anyone can do the same.

In sum, Crush It!: Why NOW Is the Time to Cash In on Your Passion
recommends finding a niche you love, working hard, introducing folks to the real you, and working hard until your audience grows to the point where they just can’t get enough of you. This book is a perfect read if you’re looking for inspiration to begin – or continue – your journey.

This book is an excellent resource.