Tag Archives: marlon’s blog

How Gary Went From $18,000 a Year To $400,000 a Year

I wanted to share with you this article by Marlon Sanders. He showases the Power of Belief.

There is magic in these described in the follwoing story. Best of all the magic is in you….

How do you go from being an insurance salesman to a 475,000 person

It’s an interesting story.  The other day I was at a bookstore as
I’m prone to do. And I saw this DVD called Tapping and it had a
testimonial on it by Joe Vitale.  I remembered last year that when I
hung out with Joe and Pat, he mentioned that he did this thing
called Tapping.

I bought the DVD and got sucked into a very fascinating story….

His name is Gary Craig.

At age 30 he was making $18,000/year selling insurance.  He met a
man named Dick Oakley from Pace seminars who told him to use this
simple affirmation:

“I earn, easily and consistently, $40,000 per year.”

I believe Pace seminars were originated by James W. Newman author of
the outstanding book:  “Release Your Brakes.”

See, Dick told him he was driving with his brakes on.  And to change
his income he needed to change the programming inside his head.

He started with the affirmation of making $40,000 a year because
that was more than double his income but still within what he
believed was possible.

The other important part of the wording was “easily and
consistently.”  He didn’t say he had to grit his teeth and work 12
hour days.

He started saying that affirmation 20-30X per day, not knowing HOW
he was going to do it.

Before long, we exeeded the $40,000 a year, so he raised it to
$60,000 then $80,000 up to $400,000.

You can READ the whole in-depth story here:

It’s the best single thing I’ve ever read on doing affirmations.

At some point, he owned his own stock brokerage business but left
that to start a web business!

He created a whole self development method built around what someone
else had already pioneered.  Roger Callahan developed a method for
eliminating phobias, anxiety and other things using an unusual
method called “Tapping.”

Gary Craig worked with him for awhile then developed his USP which
was  basically the Roger Callahan method with the USP of SPEED.

He called his spinoff method “EFT” for emotional freedom technique.

He developed a program where others could get trained in his methods
and developed what I’d call a massive affiliate base, even though it
wasn’t your traditional affiliate method.

He innovated some cool things.

But the main points are these:

1.  He created a whole ebook on his method that was his freebie on
his web site.


As a result he built up a 475,000 person email list.  He got a TON
of links that ebook from other sites which gave him awesome seo

2.  He made his money on the back end selling dvd’s, workshops,
certification and so forth.

3.  He published a regular newsletter of articles and success
stories to his email list.

There’s NOTHING here you don’t know how to do in that it’s things I
talk about all the time.

The best source of traffic is affiliates.  But he also worked the
seo angle by putting all the newsletters on his web site which
became a ton of content.


4.  He put a lot of videos on his web site to pull people into his
funnel. The videos were mostly success stories/case studies:


Now, the point is NOT whether you think his method is valid or not.

The point is he did the SAME things you know to do.  Put success
stories on your web sites and blogs.  Have a great freebie to build
your email list. Build an affiliate base.  Publish content on your
blog and use it for your seo.

What’s so fascinating about this is Gary Craig didn’t INVENT the
core method.  He took what Roger Callahan developed and put his own
USP spin on it.

Speed.   That’s always a great USP.

He added a great freebie, newsletters, a forum, and a heck of an
affiliate base and people with a vested interest in his success.

The way he did that is a bit more complex than I have time to go
into here. He innovated with a few clever ideas.  But the point is,
he followed a known model, added really great marketing to it
and passion, and made it a huge success.

Unfortunately, all isn’t well for Gary.  He had a heart attack
and as such decided to retire, so his dvd’s aren’t for sale any
longer. I offered to fulfill them for him and/or buy the rights to
them but for his own reasons he declined.

The thing about Gary is he’s a relentless promoter. I admire that.
He reminds me in that aspect of Joe Vitale.  You know, Joe is a
great promoter and relentless about it because he just flat out
loves doing it.

If he DID want to sell his business, I’m sure he could sell it for
millions.  The assets he built up, the list, the affiliate base, the
products, the inbound links have a very high value.

I don’t get that Gary did what he did for the money and I don’t get
that he needs money from my very short conversation with him.


1.  The affirmation method works and is worth using

The book Release Your Brakes by James W. Newman explains the method
in depth.  And you can read the article by Gary Craig:


2.  Realize that the gist of this story is doing what you know to

a.  Have a killer freebie on your web site just like he has his
freebie ebook.

b.  Build your list, duh!

c.  Develop a great affiliate base

d.  Publish success stories in a newsletter or an ezine and use it
for search engine fodder.

e.  Have a back end.

f.  Be prolific

g.  Promote relentlessly

Marlon Sanders is the author of“The Amazing Formula That
Sells Products Like Crazy
and the KING of Step-By-Step
Internet Marketing.”

Check out The Amazing Formula Here

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://albertgrande.com/marlonblog.html and subscribe

Check out all my products here:

The Best of Marlon

Here are more Internet Marketing resources for you:

Ads By CbproAds

Marlon Sanders On Old School Internet Marketing

I wanted to share this email I just recieved from Marlon Sanders.
Here is the link to his blog:
Marlon’s Blog

“Going Back To Square Freaking One”

Subtitle: What It Means To Be Old School

If you’re new to my list, my name is Marlon Sanders.

I AM what you call an old school marketer. Not old….
old school. I got started in this business back in 1978
when I read Ben Suarez book “SuperBiz ™in 1978 and also H.K.
Simon’s “Out of the Rat Race and into the chips.”

A lot of folks today don’t know about old school marketing
nor what it stands for. George Haylings made bank the old
school way back in the days of the great depression.

If it worked back then, it’ll sure work in today’s less chaotic

I’m writing this because a lot of foks have gotten lost somewhere
along the way. They got distracted by bright and shiny objects
and forget the simplicity of this business….

…..maybe you’re one of ’em.

If you’ve been in this business longer than 6 months and have
been buying courses and training and you haven’t made your
first $100 in sales, you may have lost your way.

If you’ve been in this business longer than a year and haven’t
sold at least $5,000 or $10,000, then you might have forgotten
what it means to be old school.

If you’re an old pro or veteran but somehow have lost your way,
you might have gotten sidetracked and forgotten the bare
simplicity of this business.

I want to talk about what it means to be “old school.”

1. Old school means you produce products.

Now, there’s nothing wrong with promoting affiliate products.
It’s true a lot of newbies get started that way. You can build
a list and start sending out emails selling affiliate products.

But the best way to build your list is with your own product.
And you can have one of those in 3 hours if you know what
you’re doing.

2. Old school means you promote what you produce.

Think of it like breathing.

You do it every day. It’s your essence.

You breathe in…that’s creating new life with the oxygen
that hits your blood stream.

That’s creating new products.

It’s your lifestream.

You breathe out.

That’s promoting…it’s an outward energy.

You go inside to produce…that’s breathing in. You go
outside to promote. That’s breathing out.

If you’re listening to someone telling you to do things
other than breathe in and out, that’s fine. But if it’s not
working for you, you might rethink what you’re doing.

3. Old school means you roll your own

There’s something to be said for hand made.

You can outsource lots of things. You can mechanize
lots of things. And you should.

But no one can replace the human spirit and soul.

And plr and automated this and that are great. I’ve
automated much of my business. But do you have


I’m a human being, not a machine. I’m here. I have
emotions. I have ups and downs like anyone else.

Like late last year when I was TRYING to be the only guy
in my city at age 51 to have a 6-pack (you know, lean
stomach area), and I ripped some muscles working out and
had to have surgery, that was a tough time for me.

I know some people read a few of my emails and wondered.

It was a very emotionally challenging time.

But that’s life. I don’t try to be something I’m not…at least
not on my good days when I’m my highest and best self.
And I recommend you do the same.

I don’t pretend to live in a million dollar house with a 1/4 million
car and Rolex watch.

I don’t need the watch, I got plenty of house and my car is
a warrior.

But one thing you can say about me is since day one in this
business I’ve been REAL and called it the way I saw it, even
if it meant going counter to the opinions of some of my
closest and best friends.

So I think old school is about being real. The day you
replace you in your business is the day the U is removed
from the word UNIQUE and the day the U is tripped out
of the term USP (unique selling proposition).

Marketers are a funny bunch.

The first thing they do on Twitter is load up a thousand
quotes that someone else wrote.

That’s not old school.

I don’t want to read a bunch of quotes you downloaded. I
want to know who YOU are what YOU think, even if
I disagree at times.

Even if you aren’t the biggest Mac Daddy of ’em all.

At least you’re real. And maybe I’m interested in what you
have to say.

4. Old school means getting things done

I love to talk on the phone.

My dogs (close friends) Jonathan Mizel, Declan Dunn,
Jason Fladlien, Kirt Christensen, Daegan Smith,
Ray Edwards, Paul Myers and others have probably lost
more than a day of production chatting on the phone.

But we share. And it means something to me.

One day I won’t be here to write this ezine. All the products
I got to create will be gone. All the sales letters will be
written. All the insights will be given. All the words will
be said.

I hope that at that time, people will look back and say,
“Marlon Sanders was real. He told the truth. He made me
a better marketer and a better person.”

That means you can’t just talk. You have to create. You
have to walk the walk and not just talk the talk.

All that means is your breath, your life, is creating and
selling and marketing and promoting.

That’s who I am.

That’s what I do.

And if you’re reading this ezine, then I suspect that’s who
you are or want to be.

It’s NOT the only way to run an Internet business.

Like I say, I’m Old School. I believe in stacking a few bills
in my bank account by creating a valuable product and promoting
it to others who can honestly benefit by it.

It’s a noble way to make a living.

A lot of people don’t get that. Selling is spiritual. You’re taking
a person with hopes and dreams of a better life and you’re lending
a helping hand.

You’re taking a person with problems and frustration and helping remove

You’re making the world a little better, more relaxed, more convenient,
more enjoyable and less problem laced place to be.

And that is a great, awesome thing.

The first thing some marketers want to do is remove the human spirit
and element.

And I guess some businesses operate that way.

I’m an Old School dog and I’ve been around the block. I’ve seen people
go to jail, even gurus. I’ve seen them make comebacks by turning over
a new leaf.

I’ve seen more gurus come and go than you can shake a stick at.

I’ve made more products than I can remember and sold most of ’em
pretty well.

How about you?

Have you lost your way?

Have you strayed from the way of the Old School?

If you have, then maybe it’s time you get back to breathing.

You find wants and needs, hopes and dreams, desires and

You create products.

You promote products.

This may sound like a daunting task if you’re new to this Game.

But over and over and over, people who take action prove you CAN produce
products with value in less time than you think. I’m NOT saying you need
to be perfect or produce the world’s greatest products.

I’m saying to put some of YOU into your products. Put some heart in
there. Put some soul in there.

Get out stuff that helps people. But get out a lot of it. You really do need
to be a Prolific Product Creator.

Old School means you get produts out and you sell ’em. And on the one
hand you don’t succumb to the need to be perfect.

That’s a trap.

On the other hand, you make sure you got a baker’s dozen in there.

It’s time.

It’s time, you and I and everyone else in this Game get back to a few simple

Finding out what people want. Creating lots of products and selling ’em good.
Breathing as a way of life.

Production and promotion.

Good gosh that’s simple.

How did we ever lose our way?

Maybe it’s time a little Old School finds its way back in your life.

If you aren’t working TODAY, this week on creating a new product or promoting
the one you got, then what are you freaking thinking?


What are you doing? Researching more and more and more until you’re certain?

Can you guarantee me you’ll wake up tomorrow?

If you can’t find certainty about that, how do you think you’ll find certainty about
whatever it is you’re trying to feel certain about?

Find your way back home.

Now. Today. It’s never too late.

This moment is all there is.

Embrace the Old School.





This is the straight and narrow path.

Welcome home.

My name is Marlon Sanders. I’ve been in this Game long as I can remember.
I am the King of Step-By-Step Internet marketing. And I cherish and relish
every moment life has given me to be in this Game.

Every day I wake up, suck down some coffee, and feel thankful for another
day to play the Game.

Old School Lives.

Play on.

Marlon Sanders
Marlon’s Blog
The King of Step-By-Step Internet Marketing

Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing.”

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: Marlon’s Blog