Tag Archives: marlon sanders

Stop Over Complicating Your Internet Business

Guest blogger Marlon Sanders reveals a simple step by step method to get started with Internet Marketing.
Pay attention to this post, as it really could have been the chapter of a book.

STOP OVERCOMPLICATING: The only 5 things you gotta do
and how to get ’em done in a few weekends.

By Marlon Sanders

Marketing 101 is to get a list of people and sell
something to ’em.

That’s about as basic as it gets.

Step one: Get traffic

Step two: Get people on your list

Step three: Give ’em an offer to erase your traffic cost

Step four: Get ’em to confirm their email address

Step five: Send ’em emails that get ’em to buy

Now, you can SIMPLIFY that even more by saying:
Get traffic, get ’em on a list, send emails and
make sales.

You can get most of these things done in one or two
weekends.

There, now you have the “magical formula’ for making
money online. How does it feel?

Of course, as with all things, the devil is in the
details. For example, one fly in the ointment is people
don’t have a target market.

I solved that with pushbuttontargetmarket.com so I won’twaste time on here.
I think I also cover that topic well in Product Dashboard and my Produce Promote course.

You can also
learn to create products, here.

Another fly in the ointment is having a product to sell.
You START by selling affiliate products or PLR. But you
create your own product in ONE WEEKEND if you’re halfway
ambitious.

Or you can start by selling affiliates products. Private
label rights. Affiliate products. They DO work to start.
Your own products are better. But hey, it’s better to get
going than to do nothing.

You can write a report or do 5-7 screen capture videos
that are 10-20 minutes long using either Power Point
slides or a mindmap as your talking points.

Beyond those two sticking points, the next BIG question is:
“So how do I get those people ON my list to begin with?”

The answer is: Offer them something free that they
really want.

The more they want it, the higher your conversion rate
on your squeeze page, that is the page that gets ’em
to give you their name and email.

There is no “magic formula” for the write freebie to give.
Some target audiences might like videos, or audios, or
cd’s or podcasts.

In the past, there was an import company called Mellinger
that build a multi-million dollar business running
classified ads in dozens of magazines offering a free
sample import. And they taught you how to run an import/
export business.

Their freebie was a free sample import.

If you’re offering a free report, audio or video, the KEY
is simply the title you give it.

It’s no more complicated than that.

They have to REALLY want whatever the secret you’re offering
is. If they really wanna know about it, they’ll opt in. If
they don’t, they won’t.

The format of audio, video, ebook or whatever is secondary
to the topic and the secret being offered.

Your actual name squeeze page can be ultra simple. Eben
proved that with doubleyourdating.com. Or you can be a tad
fancier.

Here’s my squeeze page that I’ve shown before. It’s not
exactly a work of art but before you laugh, it’s averaging
50%+ opt ins.

http://albertgrande.com/marlontraffic.html

The BIG secret is that I had to do 10 or more squeeze pages
to find ONE that converted at 50% or over. I didn’t get it
right my first time out.

I showed on the Traffic Dashboard webinar yesterday that
some of those test squeeze pages only got 5% to 8% opt ins.
But then ONE stood out with 69% opt-in rate. And that’s
the one I use now.

It’s not hard to do some graphics in Power Point or
Photoshop Elements, drop them into Kompozer or Dreamweaver
and create your own squeeze page.

You can even hire it out for as little as 5 bucks
(we discussed how to do this on the Traffic Dashboard
webinars this week).

Should you use a name squeeze page?

How do you come up with a great title for your freebie?

Look at the things that grab YOUR attention. That’s a good
start. Look at magazine article titles, subject lines of
emails, and so forth.

When something grabs your attention, ask yourself “why?”
Why did that grab your attention?

So step one is:

1. Find something your target market really wants to
have, see or know.

2. Offer it to them in exchange for joining your list.

It’s no more complicated than that.

Now you have people on your list. Step two: Send emails
that continue value and on occasion sell something.

There are advanced methods, secrets and little tricks
for name squeeze pages, follow up emails and all that.

But you START with the basics.

Target your group of people. Get ’em on your list.
Send ’em emails.

Listen, in ONE WEEKEND you can write an ebook. 50 pages.
You can do that in one weekend.

In one hour you can write 10 bullets and ask a designer
to create a name squeeze page for you.

Excellent graphic designer who knows how to create a nice
name squeeze page for ya.

In one weekend you can create a few Camtasia videos people
get as a freebie when they join from your name squeeze page.

You can EVEN do like Eben USED to do on doubleyourdating.com
and answer all the bullets on the next PAGE. In the old
days, Eben NEVER sent a freebie. Your freebies were all
delivered on the next page after you join his list.

I’ve seen people do that with a video also. They’d deliver
the info on a video then do a little mini-pitch.

STOP OVER COMPLICATING.

Get a stupid name squeeze page DONE! Get a freebie you
offer in exchange for a name and email. Get it DONE!

I’ve seen people use PLR (private label rights) as their
freebie and get 50%+ opt-ins with it.

I’ve seen people use PLR and also affiliate products as
their offer on the thank you page after people opt in, and
I’ve seen it be very profitable.

My friend Winter Valco made $15,000 last January 2010 by
selling a series of TEN PLR products after people joined
his email list. Some were one time offers and some were
sold via email.

Write your ebook in ONE WEEKEND. 50 pages. THREE PAGES
per hour. Ten hours in a day. That is 30 pages per day.
60 pages in two days.

DONE! Finished. Get on with it. If it needs editing,
send it off to an Elancer.

Don’t like to write? Do screen capture videos. With
practice, you can bang out 5-7 ten to fifteen minute videos
in 3 hours or less. Your first few times out will take
longer.

Don’t wanna write or talk? Then stop the excuses and get
started with plr and affiliate products.

Don’t got a target market. Pushbuttontargetmarket.com. Or
Productdashboard.com. Or my Produce Promote course. Can’t
do graphics. Hire Guru Ryan NOW and then get Design
Dashboard and get some SKILLS going for yourself.

It’s a GREAT product. Great stuff. Yeah, Adobe has a new
version of Elements. So one or two things changed on the
videos. But really, you CAN figure it out. For the most
part, they changed the COLORS of the program but not the
core functions.

It isn’t complicated.

You draw boxes. You insert photos. You add a border or
shadow. You create a gradient. You add a pattern.

Understand layers.

Understand how to use the canvass.

Understand how to lock layers and view layers.

Know how to add a stroke on text or graphics.

Know how to add a background image or color to a table.

SIMPLE, SIMPLE stuff.

That’s about all things we do in Photoshop and Dreamweaver.
You could learn them in a few hours if you set your MIND
to it. We use like 3% of the total abilities of Photoshop.

It’s EASY to learn.

Dreamweaver. Insert tables. Center. Add background image.
Insert picture. Insert graphics.

That’s your html editor or Dreamweaver basics.

If you don’t have the money for Dreamweaver, don’t sweat it.
Kompozer is a freebie download and lots of folks use it.
I think in Design Dashboard we used First Page for html
the 2006 version (the last version produced).

Hey, it STILL works! No problemo.

Now, Photoshop. Layers, gradients, patterns. Saving for
the web.

Basic, basic, basic stuff.

And if you don’t wanna even learn THOSE basics, for dirt
cheap you can hire some pretty good designers nowadays.

Of course, there’s the perenntial “Where do I get TRAFFIC
from?” question. And now that too is answered at:

http://albertgrande.com/marlontraffic.html

Let me ask you a question: Can you think of ONE STUPID
THING your target audience or market REALLY wants to have,
see or know?

Can you think of ONE THING?

If you can, write 10 bullet points on it.

Open html editor.

Insert table.

Center.

Type headline. Select font. Choose dark blue as color.

Type bullet points.

Go to aweber, automateyourwebsite.com or Get Response.
Create form. Copy html. Past in code in html editor.

Name squeeze. DONE! See doubleyourdating.com for example.

Now, you have a list in Aweber, Getresponse or
automateyourwebsite.com.

Send emails.

Don’t know HOW to put the autoresponder code on your page?
Hey, no problemo:

Now, sign up for affiliate products at Commission Junction
or Clickbank. Send emails. Sell.

The MOST important things are:

1. You MUST have one reliable method to get traffic to
your squeeze page.

You can use article marketing, organic seo, ad swaps, solo
emails, “the epiphany”, $7 offers or any of the other
methods I covered in the Traffic Dashboard webinars this
week, or any of the methods in the Traffic Dashboard itself.

They all work.

2. You MUST have a 40%+ opt in rate email capture page

I’ve covered this in detail in past ezine issues.

But you gotta have one. My tip is to create TEN to get ONE
that produces at over 50%.

But that one can make you a lot of dough and is 100%
worth it.

3. You MUST have a one time offer that works and partially
or fully erases your advertising costs.

A great OTO allows you to break even on your ad costs, thus
making the building of your list a no-cost event.

A super duper one returns 2 bucks for every buck you spend.
My friend Corey Lewis has one like that.

4. If you’re double opt-in, you MUST test different
confirmation emails and thank you pages until you get a
combination that works really great. Right now I’m at 60%
confirmation but I’m not happy with that and will continue
testing.

5. You MUST send offers via email

Affiliate offers are fine but learn how to create your own
pre-sell pages.

Learn how to send “free-to-join” offers.

Learn how to create your own little 7 dollar, 100%
commission offers. We talked about this on the webinar
yesterday also. My friend Jason Fladlien practically built
his whole business with these to start with.

You’ll spend about a month learning how to do ppc, or
specialize in any ONE method in “The Traffic Dashboard.”
You do NOT need to do all of them to start with.

Pick ONE and do just it for a month. Then go from there.

Set up your affiliate program using affiliatedashboard.com.

These are the BASICS.

This is how you make money in this business if you’re
curious and really don’t “get it.”

STOP OVER COMPLICATING.

STOP IT!

Get the basics done. Like starting NOW.

Best wishes,

Marlon

———————————————————–
Marlon Sanders is the author of The Traffic Dashboard and
You can snag your copy at:
http://albertgrande.com/marlontraffic.html

Learn How to Design a website, banner, and more.

Announcing Marlon Sanders’ Traffic Dashboard!

At last, there’s a point ‘n click system that gives you 16 hot new ways to get
traffic to your web site.

http://albertgrande.com/trafficdash.html

You may think you’ve heard this before, except this is from
Marlon Sanders, based on his research over the last 12 years.

Here are just a few of the things you’ll discover:

* 7 article headlines that got 93,298 views

* A step by step plan to go from 0 to 1000 visitors a day
(in approximately 6 months)

* Marlon’s top 10 discoveries from 81 articles on ezinearticles

* How to get 600 visitors a day from 1 Squidoo Lense!

* Complete update on the Google Farmer fiasco.

* The 3 things you need to do to get 100 visitors a day in the
next month.

* How i got 11,992 vies and 2733 clicks for a ctr rate of 22.8%
using ezine aritcles and COMPLETELY, 100% outsourced articles —
and attained coveted Platinum status for my pen name.

* Complete A-to-Z article marketing system that took Sean Mize
from scratch to $4,000 a month in six months then $10,000 a month
in 12 months (and how to predict your OWN income 12 months into
the future.)

* How we outsource the article writing CHEAP so I didn’t have to type even one
single word!

* How we got a 22.9% clickthrough rate on our article resource box.

* How we uploaded 15 videos and got 100,000 views on youtube!

* How I snagged a cool 782,878 impressions / 2340 views for .02 cents

And that’s just the beginning.

So you can discover all the secrets here:

http://albertgrande.com/trafficdash.html

Best Wishes,
Albert Grande

P.S. Do yourself a big favor. Check out this easy step by step method of getting
traffic:

http://albertgrande.com/trafficdash.html

How to Get New Subscribers

Friday, October 1st, 2010

Hello,

1,514 new subscribers in 3 days for pennies.

That’s what a guy Marlon Sanders met did and I wanted
to share it with you.

It’s a clever, very practical method I haven’t heard anyone
else talk about or teach.

Huge List Buiding Secrets

* It works for newbies
* It works for veterans
* It works in almost ANY target market

There are a few things it is NOT:

* It’s NOT complicated
* It does NOT use Adwords
* It does NOT use Google
* It does NOT use article marketing
* It does NOT use any method you’ve likely heard of

When Marlon talked with with him, he told me that after that
first use he refined the method and now puts 10,000 people
on a list for pennies each with relative ease.

After hearing about this, I KNEW it was something I wanted to
share with you.

Best wishes,

Albert Grande

PS: Go to:  Huge List Buiding Secrets
 

P.P.S. Or just go to:

http://getyourprofits.com/z/2893/CD21230

 

How Gary Went From $18,000 a Year To $400,000 a Year

I wanted to share with you this article by Marlon Sanders. He showases the Power of Belief.

There is magic in these described in the follwoing story. Best of all the magic is in you….

How do you go from being an insurance salesman to a 475,000 person
list?

It’s an interesting story.  The other day I was at a bookstore as
I’m prone to do. And I saw this DVD called Tapping and it had a
testimonial on it by Joe Vitale.  I remembered last year that when I
hung out with Joe and Pat, he mentioned that he did this thing
called Tapping.

I bought the DVD and got sucked into a very fascinating story….

His name is Gary Craig.

At age 30 he was making $18,000/year selling insurance.  He met a
man named Dick Oakley from Pace seminars who told him to use this
simple affirmation:

“I earn, easily and consistently, $40,000 per year.”

I believe Pace seminars were originated by James W. Newman author of
the outstanding book:  “Release Your Brakes.”

See, Dick told him he was driving with his brakes on.  And to change
his income he needed to change the programming inside his head.

He started with the affirmation of making $40,000 a year because
that was more than double his income but still within what he
believed was possible.

The other important part of the wording was “easily and
consistently.”  He didn’t say he had to grit his teeth and work 12
hour days.

He started saying that affirmation 20-30X per day, not knowing HOW
he was going to do it.

Before long, we exeeded the $40,000 a year, so he raised it to
$60,000 then $80,000 up to $400,000.

You can READ the whole in-depth story here:
http://emofree.com/palace/palaceof7.htm#16

It’s the best single thing I’ve ever read on doing affirmations.

At some point, he owned his own stock brokerage business but left
that to start a web business!

He created a whole self development method built around what someone
else had already pioneered.  Roger Callahan developed a method for
eliminating phobias, anxiety and other things using an unusual
method called “Tapping.”

Gary Craig worked with him for awhile then developed his USP which
was  basically the Roger Callahan method with the USP of SPEED.

He called his spinoff method “EFT” for emotional freedom technique.

He developed a program where others could get trained in his methods
and developed what I’d call a massive affiliate base, even though it
wasn’t your traditional affiliate method.

He innovated some cool things.

But the main points are these:

1.  He created a whole ebook on his method that was his freebie on
his web site.

http://www.emofree.com/downloadeftmanual.asp

As a result he built up a 475,000 person email list.  He got a TON
of links that ebook from other sites which gave him awesome seo
juice.

2.  He made his money on the back end selling dvd’s, workshops,
certification and so forth.

3.  He published a regular newsletter of articles and success
stories to his email list.

There’s NOTHING here you don’t know how to do in that it’s things I
talk about all the time.

The best source of traffic is affiliates.  But he also worked the
seo angle by putting all the newsletters on his web site which
became a ton of content.

http://www.emofree.com/archives.aspx

4.  He put a lot of videos on his web site to pull people into his
funnel. The videos were mostly success stories/case studies:

http://www.emofree.com/freevideos.aspx

Now, the point is NOT whether you think his method is valid or not.

The point is he did the SAME things you know to do.  Put success
stories on your web sites and blogs.  Have a great freebie to build
your email list. Build an affiliate base.  Publish content on your
blog and use it for your seo.

What’s so fascinating about this is Gary Craig didn’t INVENT the
core method.  He took what Roger Callahan developed and put his own
USP spin on it.

Speed.   That’s always a great USP.

He added a great freebie, newsletters, a forum, and a heck of an
affiliate base and people with a vested interest in his success.

The way he did that is a bit more complex than I have time to go
into here. He innovated with a few clever ideas.  But the point is,
he followed a known model, added really great marketing to it
and passion, and made it a huge success.

Unfortunately, all isn’t well for Gary.  He had a heart attack
and as such decided to retire, so his dvd’s aren’t for sale any
longer. I offered to fulfill them for him and/or buy the rights to
them but for his own reasons he declined.

The thing about Gary is he’s a relentless promoter. I admire that.
He reminds me in that aspect of Joe Vitale.  You know, Joe is a
great promoter and relentless about it because he just flat out
loves doing it.

If he DID want to sell his business, I’m sure he could sell it for
millions.  The assets he built up, the list, the affiliate base, the
products, the inbound links have a very high value.

I don’t get that Gary did what he did for the money and I don’t get
that he needs money from my very short conversation with him.

TAKE AWAYS:

1.  The affirmation method works and is worth using

The book Release Your Brakes by James W. Newman explains the method
in depth.  And you can read the article by Gary Craig:

http://emofree.com/palace/palaceof7.htm#16

2.  Realize that the gist of this story is doing what you know to
do.

a.  Have a killer freebie on your web site just like he has his
freebie ebook.

b.  Build your list, duh!

c.  Develop a great affiliate base

d.  Publish success stories in a newsletter or an ezine and use it
for search engine fodder.

e.  Have a back end.

f.  Be prolific

g.  Promote relentlessly

———————————————————–
Marlon Sanders is the author of“The Amazing Formula That
Sells Products Like Crazy
and the KING of Step-By-Step
Internet Marketing.”

Check out The Amazing Formula Here

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://albertgrande.com/marlonblog.html and subscribe

Check out all my products here:

The Best of Marlon

Here are more Internet Marketing resources for you:

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The Secret of Getting People to Buy From You

The following is from an e-mail
I received from Internet Legend, Marlon Sanders.

Marlon’s e-mail is re-printed with permission: The Secret of Getting People to Buy From You

What do you think the ONE thing is that gets people to buy from you?
Think about what your answer is before you read on.

OK. Got it?
For the last 12+ years I’ve been saying this business is basically simple.
At heart, you find a group of people who want stuff and you get ’em to give you money for it.

Of course, the magic is in the part where people willingly give you their money.

When I was a child, my favorite part of the fair was the carnival pitchmen who sold knives and blenders
and the little mouse that crawled up your arm. I’ve been studying what gets people to buy ever since.

I have no desire to make it complex or complicated. I  really believe when you discover the secret of something,
it’s, at heart, simple.

So here is the result of what I’ve learned since I was a kid watching carnival pitchmen.

The secret of getting people to buy from you is….
CONVEYING VALUE

Now, in the old days I would have said.  That the ONLY reason someone buys is to get benefits.
And that’s TRUE.
But I think the term “conveying value” better describes the process.

Here are a few ways you convey value for whatever it is you’re selling.

1.  Show the benefits over time
Show how money spent today results in benefits now and  in the future.

2.  Show the instant benefit times people don’t believe they’ll get a benefit.
So if it’s instant, you raise believability.

3.  Show all the WAYS the buyer benefits
Think of the infomercial where they say, “It slices, it dices, it chops and it even grates. 
You can use it to peel oranges, chop tomatoes, grate cheese, and even make party favors.”

4.  Demonstrate the benefit
Show it instead of just telling about it.

5.  Have third parties talk about the benefits they received
This is social proof.
Those are a few ways that come to my mind.

6.  Tell STORIES about people who benefitted.

7.  Product packaging conveys value The packaging of the product and the look or image of the web site
and blog conveys value.

Here’s my question to you:
Whatever it is that you’re selling, HOW could you convey value?

Brainstorm all the ways you could do that.

A sales letter is a set of words that follow a proven formula for conveying value and creating urgency.

A lot of people get caught up in writing, and forget it’s all about conveying value. 
The same thing goes for the belief that people don’t read long copy.

They don’t. Unless they’re thinking about buying. THEN your copy had BETTER adequately convey value.
There are MANY times
 I didn’t buy ONLY because the web site conveyed too little information and too little value for me
to make a positive buying decision.

You’ve got to SHOW and TELL me all the ways your product or  service creates VALUE for me.

If that chunk of value ends up being multiples of the money

I’ll spend, then you have my positive buying decision.

To convey value, you’ve gotta get out of your head and get into your buyer’s head. And say,
“What do they WANT?”

Because the VALUE is NOT in your product or service.
The VALUE, oddly enough, is in satisfying the wants of the buyer.

That’s how value is created.

Now once you CREATE that value by satisfying their wants, you have to CONVEY the value.
  The best product does NOT win.

The most knowledgable online marketers do NOT make the largest bank deposits.
  Those who do the most exquisite job of CONVEYING the value they have do.

There’s an art to conveying value.

Some people do it by bragging and hyping really hard.

Some do it subtly with skill and implication.

Some do it via the brute force of a massive product launch.
Some do it via multiple channels of audio, video, text, emails, reports, interviews and so forth.

It’s more art than science. Although there’s a science to it.

But the common theme is CONVEY.

I LAUGH so hard sometimes about Internet marketing.

Because new people and even experienced ones get so caught up in the pitches.

“I just don’t know which method I should buy and follow.

Should I do this one or that one or the other one?  It’s SO confusing.”

THINK about it.
The one thing ALL those systems have in common is the system promoter wants you to
BUY something from him or her.
Now — go and do thou likewise.

You have to be in the Game a long time before you really see how simple and wise that advice is.
The money is in the selling.  Not the buying. 

So the smart person buys info that helps them sell.  That’s how I see it.

Products are a dime a dozen.  People have this ILLUSION that if they create the BEST PRODUCT they’ll win. 
So they get all caught up in the paralysis of analysis and should I do this or that product,
and how can I make it the best.

The best product does NOT win. Products are a dime a  dozen.

The best PROMOTION wins. And the marketer wins who does  the best job of CONVEYING value.

So stop obsessing over creating the perfect product and create products with
consistent value using “The Writer’s Secret.”

Then get busy CONVEYING that value via every means possible.  
Or at least the ones that you enjoy the most or find interesting or challenging.

It’s funny that people can be in this Game so long and not understand that it’s all about creating value
in the form of products then CONVEYING that value effectively through multiple channels.

Are you a value creator?

Are you a value conveyor?

If you aren’t, then it’s high time you start studying how others create and convey value.

This goes for anyone selling anything.

The lessons are out there in the real world on every  street corner.  Everyday merchants create and convey
value.

Open your eyes.

Look.  Watch. Listen.

This is the gospel of marketing.

It’s there every second if you have eyes to see.

And now you know the secret of getting people to buy from you.

=======================================================

Marlon Sanders helps people with hopes and dreams figure out how to turn those into reality by
selling stuff on the Internet.
Click Here

 

Resources you can use
=========================

After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven’t heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world’s most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.

 You Can Discover
the Internet.
Click Here


Marlon Sanders” Amazing Formula Click Here