Tag Archives: marlon sanders

Stop Over Complicating Your Internet Business

April 16, 2011General Categories, Internet Marketing, Internet Products, Internet Resources, trafficinternet business, Internet Marketing, Internet Resources, marlon sanders, traffic dashboardalbertgrande

Guest blogger Marlon Sanders reveals a simple step by step method to get started with Internet Marketing.
Pay attention to this post, as it really could have been the chapter of a book.

STOP OVERCOMPLICATING: The only 5 things you gotta do
and how to get ’em done in a few weekends.
By Marlon Sanders

Marketing 101 is to get a list of people and sell
something to ’em.

That’s about as basic as it gets.

Step one: Get traffic

Step two: Get people on your list

Step three: Give ’em an offer to erase your traffic cost

Step four: Get ’em to confirm their email address

Step five: Send ’em emails that get ’em to buy

Now, you can SIMPLIFY that even more by saying:
Get traffic, get ’em on a list, send emails and
make sales.

You can get most of these things done in one or two
weekends.

There, now you have the “magical formula’ for making
money online. How does it feel?

Of course, as with all things, the devil is in the
details. For example, one fly in the ointment is people
don’t have a target market.

I solved that with pushbuttontargetmarket.com so I won’twaste time on here.
I think I also cover that topic well in Product Dashboard and my Produce Promote course.

You can also
learn to create products, here.

Another fly in the ointment is having a product to sell.
You START by selling affiliate products or PLR. But you
create your own product in ONE WEEKEND if you’re halfway
ambitious.

Or you can start by selling affiliates products. Private
label rights. Affiliate products. They DO work to start.
Your own products are better. But hey, it’s better to get
going than to do nothing.

You can write a report or do 5-7 screen capture videos
that are 10-20 minutes long using either Power Point
slides or a mindmap as your talking points.

Beyond those two sticking points, the next BIG question is:
“So how do I get those people ON my list to begin with?”

The answer is: Offer them something free that they
really want.

The more they want it, the higher your conversion rate
on your squeeze page, that is the page that gets ’em
to give you their name and email.

There is no “magic formula” for the write freebie to give.
Some target audiences might like videos, or audios, or
cd’s or podcasts.

In the past, there was an import company called Mellinger
that build a multi-million dollar business running
classified ads in dozens of magazines offering a free
sample import. And they taught you how to run an import/
export business.

Their freebie was a free sample import.

If you’re offering a free report, audio or video, the KEY
is simply the title you give it.

It’s no more complicated than that.

They have to REALLY want whatever the secret you’re offering
is. If they really wanna know about it, they’ll opt in. If
they don’t, they won’t.

The format of audio, video, ebook or whatever is secondary
to the topic and the secret being offered.

Your actual name squeeze page can be ultra simple. Eben
proved that with doubleyourdating.com. Or you can be a tad
fancier.

Here’s my squeeze page that I’ve shown before. It’s not
exactly a work of art but before you laugh, it’s averaging
50%+ opt ins.

http://albertgrande.com/marlontraffic.html

The BIG secret is that I had to do 10 or more squeeze pages
to find ONE that converted at 50% or over. I didn’t get it
right my first time out.

I showed on the Traffic Dashboard webinar yesterday that
some of those test squeeze pages only got 5% to 8% opt ins.
But then ONE stood out with 69% opt-in rate. And that’s
the one I use now.

It’s not hard to do some graphics in Power Point or
Photoshop Elements, drop them into Kompozer or Dreamweaver
and create your own squeeze page.

You can even hire it out for as little as 5 bucks
(we discussed how to do this on the Traffic Dashboard
webinars this week).

Should you use a name squeeze page?

How do you come up with a great title for your freebie?

Look at the things that grab YOUR attention. That’s a good
start. Look at magazine article titles, subject lines of
emails, and so forth.

When something grabs your attention, ask yourself “why?”
Why did that grab your attention?

So step one is:

1. Find something your target market really wants to
have, see or know.

2. Offer it to them in exchange for joining your list.

It’s no more complicated than that.

Now you have people on your list. Step two: Send emails
that continue value and on occasion sell something.

There are advanced methods, secrets and little tricks
for name squeeze pages, follow up emails and all that.

But you START with the basics.

Target your group of people. Get ’em on your list.
Send ’em emails.

Listen, in ONE WEEKEND you can write an ebook. 50 pages.
You can do that in one weekend.

In one hour you can write 10 bullets and ask a designer
to create a name squeeze page for you.

Excellent graphic designer who knows how to create a nice
name squeeze page for ya.

In one weekend you can create a few Camtasia videos people
get as a freebie when they join from your name squeeze page.

You can EVEN do like Eben USED to do on doubleyourdating.com
and answer all the bullets on the next PAGE. In the old
days, Eben NEVER sent a freebie. Your freebies were all
delivered on the next page after you join his list.

I’ve seen people do that with a video also. They’d deliver
the info on a video then do a little mini-pitch.

STOP OVER COMPLICATING.

Get a stupid name squeeze page DONE! Get a freebie you
offer in exchange for a name and email. Get it DONE!

I’ve seen people use PLR (private label rights) as their
freebie and get 50%+ opt-ins with it.

I’ve seen people use PLR and also affiliate products as
their offer on the thank you page after people opt in, and
I’ve seen it be very profitable.

My friend Winter Valco made $15,000 last January 2010 by
selling a series of TEN PLR products after people joined
his email list. Some were one time offers and some were
sold via email.

Write your ebook in ONE WEEKEND. 50 pages. THREE PAGES
per hour. Ten hours in a day. That is 30 pages per day.
60 pages in two days.

DONE! Finished. Get on with it. If it needs editing,
send it off to an Elancer.

Don’t like to write? Do screen capture videos. With
practice, you can bang out 5-7 ten to fifteen minute videos
in 3 hours or less. Your first few times out will take
longer.

Don’t wanna write or talk? Then stop the excuses and get
started with plr and affiliate products.

Don’t got a target market. Pushbuttontargetmarket.com. Or
Productdashboard.com. Or my Produce Promote course. Can’t
do graphics. Hire Guru Ryan NOW and then get Design
Dashboard and get some SKILLS going for yourself.

It’s a GREAT product. Great stuff. Yeah, Adobe has a new
version of Elements. So one or two things changed on the
videos. But really, you CAN figure it out. For the most
part, they changed the COLORS of the program but not the
core functions.

It isn’t complicated.

You draw boxes. You insert photos. You add a border or
shadow. You create a gradient. You add a pattern.

Understand layers.

Understand how to use the canvass.

Understand how to lock layers and view layers.

Know how to add a stroke on text or graphics.

Know how to add a background image or color to a table.

SIMPLE, SIMPLE stuff.

That’s about all things we do in Photoshop and Dreamweaver.
You could learn them in a few hours if you set your MIND
to it. We use like 3% of the total abilities of Photoshop.

It’s EASY to learn.

Dreamweaver. Insert tables. Center. Add background image.
Insert picture. Insert graphics.

That’s your html editor or Dreamweaver basics.

If you don’t have the money for Dreamweaver, don’t sweat it.
Kompozer is a freebie download and lots of folks use it.
I think in Design Dashboard we used First Page for html
the 2006 version (the last version produced).

Hey, it STILL works! No problemo.

Now, Photoshop. Layers, gradients, patterns. Saving for
the web.

Basic, basic, basic stuff.

And if you don’t wanna even learn THOSE basics, for dirt
cheap you can hire some pretty good designers nowadays.

Of course, there’s the perenntial “Where do I get TRAFFIC
from?” question. And now that too is answered at:

http://albertgrande.com/marlontraffic.html

Let me ask you a question: Can you think of ONE STUPID
THING your target audience or market REALLY wants to have,
see or know?

Can you think of ONE THING?

If you can, write 10 bullet points on it.

Open html editor.

Insert table.

Center.

Type headline. Select font. Choose dark blue as color.

Type bullet points.

Go to aweber, automateyourwebsite.com or Get Response.
Create form. Copy html. Past in code in html editor.

Name squeeze. DONE! See doubleyourdating.com for example.

Now, you have a list in Aweber, Getresponse or
automateyourwebsite.com.

Send emails.

Don’t know HOW to put the autoresponder code on your page?
Hey, no problemo:

Now, sign up for affiliate products at Commission Junction
or Clickbank. Send emails. Sell.

The MOST important things are:

1. You MUST have one reliable method to get traffic to
your squeeze page.

You can use article marketing, organic seo, ad swaps, solo
emails, “the epiphany”, $7 offers or any of the other
methods I covered in the Traffic Dashboard webinars this
week, or any of the methods in the Traffic Dashboard itself.

They all work.

2. You MUST have a 40%+ opt in rate email capture page

I’ve covered this in detail in past ezine issues.

But you gotta have one. My tip is to create TEN to get ONE
that produces at over 50%.

But that one can make you a lot of dough and is 100%
worth it.

3. You MUST have a one time offer that works and partially
or fully erases your advertising costs.

A great OTO allows you to break even on your ad costs, thus
making the building of your list a no-cost event.

A super duper one returns 2 bucks for every buck you spend.
My friend Corey Lewis has one like that.

4. If you’re double opt-in, you MUST test different
confirmation emails and thank you pages until you get a
combination that works really great. Right now I’m at 60%
confirmation but I’m not happy with that and will continue
testing.

5. You MUST send offers via email

Affiliate offers are fine but learn how to create your own
pre-sell pages.

Learn how to send “free-to-join” offers.

Learn how to create your own little 7 dollar, 100%
commission offers. We talked about this on the webinar
yesterday also. My friend Jason Fladlien practically built
his whole business with these to start with.

You’ll spend about a month learning how to do ppc, or
specialize in any ONE method in “The Traffic Dashboard.”
You do NOT need to do all of them to start with.

Pick ONE and do just it for a month. Then go from there.

Set up your affiliate program using affiliatedashboard.com.

These are the BASICS.

This is how you make money in this business if you’re
curious and really don’t “get it.”

STOP OVER COMPLICATING.

STOP IT!

Get the basics done. Like starting NOW.

Best wishes,

Marlon

———————————————————–
Marlon Sanders is the author of The Traffic Dashboard and
You can snag your copy at:
http://albertgrande.com/marlontraffic.html

Learn How to Design a website, banner, and more.

Try AWeber’s Email Marketing Tool Risk-Free

Announcing Marlon Sanders’ Traffic Dashboard!

March 15, 2011Business, General Categories, Internet Marketing, Internet Resourceshow to get web traffic, Internet traffic, marlon sanders, traffic dashboard, traffic sourcesalbertgrande

At last, there’s a point ‘n click system that gives you 16 hot new ways to get
traffic to your web site.

http://albertgrande.com/trafficdash.html

You may think you’ve heard this before, except this is from
Marlon Sanders, based on his research over the last 12 years.

Here are just a few of the things you’ll discover:

* 7 article headlines that got 93,298 views

* A step by step plan to go from 0 to 1000 visitors a day
(in approximately 6 months)

* Marlon’s top 10 discoveries from 81 articles on ezinearticles

* How to get 600 visitors a day from 1 Squidoo Lense!

* Complete update on the Google Farmer fiasco.

* The 3 things you need to do to get 100 visitors a day in the
next month.

* How i got 11,992 vies and 2733 clicks for a ctr rate of 22.8%
using ezine aritcles and COMPLETELY, 100% outsourced articles —
and attained coveted Platinum status for my pen name.

* Complete A-to-Z article marketing system that took Sean Mize
from scratch to $4,000 a month in six months then $10,000 a month
in 12 months (and how to predict your OWN income 12 months into
the future.)

* How we outsource the article writing CHEAP so I didn’t have to type even one
single word!

* How we got a 22.9% clickthrough rate on our article resource box.

* How we uploaded 15 videos and got 100,000 views on youtube!

* How I snagged a cool 782,878 impressions / 2340 views for .02 cents

And that’s just the beginning.

So you can discover all the secrets here:

http://albertgrande.com/trafficdash.html

Best Wishes,
Albert Grande

P.S. Do yourself a big favor. Check out this easy step by step method of getting
traffic:

http://albertgrande.com/trafficdash.html

How Gary Went From $18,000 a Year To $400,000 a Year

May 16, 2010General Categories, Internet Marketing, Internet Products, Internet Resources, Law of Attractionaffiliate marketing, affirmations, Internet Marketing, marlon sanders, marlon's blog, the law of attractionAlbert Grande

I wanted to share with you this article by Marlon Sanders. He showases the Power of Belief.

There is magic in these described in the follwoing story. Best of all the magic is in you….

How do you go from being an insurance salesman to a 475,000 person
list?

It’s an interesting story. The other day I was at a bookstore as
I’m prone to do. And I saw this DVD called Tapping and it had a
testimonial on it by Joe Vitale. I remembered last year that when I
hung out with Joe and Pat, he mentioned that he did this thing
called Tapping.

I bought the DVD and got sucked into a very fascinating story….

His name is Gary Craig.

At age 30 he was making $18,000/year selling insurance. He met a
man named Dick Oakley from Pace seminars who told him to use this
simple affirmation:

“I earn, easily and consistently, $40,000 per year.”

I believe Pace seminars were originated by James W. Newman author of
the outstanding book: “Release Your Brakes.”

See, Dick told him he was driving with his brakes on. And to change
his income he needed to change the programming inside his head.

He started with the affirmation of making $40,000 a year because
that was more than double his income but still within what he
believed was possible.

The other important part of the wording was “easily and
consistently.” He didn’t say he had to grit his teeth and work 12
hour days.

He started saying that affirmation 20-30X per day, not knowing HOW
he was going to do it.

Before long, we exeeded the $40,000 a year, so he raised it to
$60,000 then $80,000 up to $400,000.

You can READ the whole in-depth story here:
http://emofree.com/palace/palaceof7.htm#16

It’s the best single thing I’ve ever read on doing affirmations.

At some point, he owned his own stock brokerage business but left
that to start a web business!

He created a whole self development method built around what someone
else had already pioneered. Roger Callahan developed a method for
eliminating phobias, anxiety and other things using an unusual
method called “Tapping.”

Gary Craig worked with him for awhile then developed his USP which
was basically the Roger Callahan method with the USP of SPEED.

He called his spinoff method “EFT” for emotional freedom technique.

He developed a program where others could get trained in his methods
and developed what I’d call a massive affiliate base, even though it
wasn’t your traditional affiliate method.

He innovated some cool things.

But the main points are these:

1. He created a whole ebook on his method that was his freebie on
his web site.

http://www.emofree.com/downloadeftmanual.asp

As a result he built up a 475,000 person email list. He got a TON
of links that ebook from other sites which gave him awesome seo
juice.

2. He made his money on the back end selling dvd’s, workshops,
certification and so forth.

3. He published a regular newsletter of articles and success
stories to his email list.

There’s NOTHING here you don’t know how to do in that it’s things I
talk about all the time.

The best source of traffic is affiliates. But he also worked the
seo angle by putting all the newsletters on his web site which
became a ton of content.

http://www.emofree.com/archives.aspx

4. He put a lot of videos on his web site to pull people into his
funnel. The videos were mostly success stories/case studies:

http://www.emofree.com/freevideos.aspx

Now, the point is NOT whether you think his method is valid or not.

The point is he did the SAME things you know to do. Put success
stories on your web sites and blogs. Have a great freebie to build
your email list. Build an affiliate base. Publish content on your
blog and use it for your seo.

What’s so fascinating about this is Gary Craig didn’t INVENT the
core method. He took what Roger Callahan developed and put his own
USP spin on it.

Speed. That’s always a great USP.

He added a great freebie, newsletters, a forum, and a heck of an
affiliate base and people with a vested interest in his success.

The way he did that is a bit more complex than I have time to go
into here. He innovated with a few clever ideas. But the point is,
he followed a known model, added really great marketing to it
and passion, and made it a huge success.

Unfortunately, all isn’t well for Gary. He had a heart attack
and as such decided to retire, so his dvd’s aren’t for sale any
longer. I offered to fulfill them for him and/or buy the rights to
them but for his own reasons he declined.

The thing about Gary is he’s a relentless promoter. I admire that.
He reminds me in that aspect of Joe Vitale. You know, Joe is a
great promoter and relentless about it because he just flat out
loves doing it.

If he DID want to sell his business, I’m sure he could sell it for
millions. The assets he built up, the list, the affiliate base, the
products, the inbound links have a very high value.

I don’t get that Gary did what he did for the money and I don’t get
that he needs money from my very short conversation with him.

TAKE AWAYS:

1. The affirmation method works and is worth using

The book Release Your Brakes by James W. Newman explains the method
in depth. And you can read the article by Gary Craig:

http://emofree.com/palace/palaceof7.htm#16

2. Realize that the gist of this story is doing what you know to
do.

a. Have a killer freebie on your web site just like he has his
freebie ebook.

b. Build your list, duh!

c. Develop a great affiliate base

d. Publish success stories in a newsletter or an ezine and use it
for search engine fodder.

e. Have a back end.

f. Be prolific

g. Promote relentlessly

———————————————————–
Marlon Sanders is the author of“The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing.”

Check out The Amazing Formula Here

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://albertgrande.com/marlonblog.html and subscribe

Check out all my products here:

The Best of Marlon

Here are more Internet Marketing resources for you:

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The Secret of Getting People to Buy From You

February 20, 2010General Categories, Internet Marketing, Internet Marketing, Internet Resourcesamazing formula, how to make money on line, how to promote your product, Internet Marketing, marlon sanders, marlon's dashboards, money makingAlbert Grande

The following is from an e-mail
I received from Internet Legend, Marlon Sanders.

Marlon’s e-mail is re-printed with permission: The Secret of Getting People to Buy From You

What do you think the ONE thing is that gets people to buy from you?
Think about what your answer is before you read on.

OK. Got it?
For the last 12+ years I’ve been saying this business is basically simple.
At heart, you find a group of people who want stuff and you get ’em to give you money for it.

Of course, the magic is in the part where people willingly give you their money.

When I was a child, my favorite part of the fair was the carnival pitchmen who sold knives and blenders
and the little mouse that crawled up your arm. I’ve been studying what gets people to buy ever since.

I have no desire to make it complex or complicated. I really believe when you discover the secret of something,
it’s, at heart, simple.

So here is the result of what I’ve learned since I was a kid watching carnival pitchmen.

The secret of getting people to buy from you is….
CONVEYING VALUE

Now, in the old days I would have said. That the ONLY reason someone buys is to get benefits.
And that’s TRUE.
But I think the term “conveying value” better describes the process.

Here are a few ways you convey value for whatever it is you’re selling.

1. Show the benefits over time
Show how money spent today results in benefits now and in the future.

2. Show the instant benefit times people don’t believe they’ll get a benefit.
So if it’s instant, you raise believability.

3. Show all the WAYS the buyer benefits
Think of the infomercial where they say, “It slices, it dices, it chops and it even grates.
You can use it to peel oranges, chop tomatoes, grate cheese, and even make party favors.”

4. Demonstrate the benefit
Show it instead of just telling about it.

5. Have third parties talk about the benefits they received
This is social proof.
Those are a few ways that come to my mind.

6. Tell STORIES about people who benefitted.

7. Product packaging conveys value The packaging of the product and the look or image of the web site
and blog conveys value.

Here’s my question to you:
Whatever it is that you’re selling, HOW could you convey value?

Brainstorm all the ways you could do that.

A sales letter is a set of words that follow a proven formula for conveying value and creating urgency.

A lot of people get caught up in writing, and forget it’s all about conveying value.
The same thing goes for the belief that people don’t read long copy.

They don’t. Unless they’re thinking about buying. THEN your copy had BETTER adequately convey value.
There are MANY times
I didn’t buy ONLY because the web site conveyed too little information and too little value for me
to make a positive buying decision.

You’ve got to SHOW and TELL me all the ways your product or service creates VALUE for me.

If that chunk of value ends up being multiples of the money

I’ll spend, then you have my positive buying decision.

To convey value, you’ve gotta get out of your head and get into your buyer’s head. And say,
“What do they WANT?”

Because the VALUE is NOT in your product or service.
The VALUE, oddly enough, is in satisfying the wants of the buyer.

That’s how value is created.

Now once you CREATE that value by satisfying their wants, you have to CONVEY the value.
The best product does NOT win.

The most knowledgable online marketers do NOT make the largest bank deposits.
Those who do the most exquisite job of CONVEYING the value they have do.

There’s an art to conveying value.

Some people do it by bragging and hyping really hard.

Some do it subtly with skill and implication.

Some do it via the brute force of a massive product launch.
Some do it via multiple channels of audio, video, text, emails, reports, interviews and so forth.

It’s more art than science. Although there’s a science to it.

But the common theme is CONVEY.

I LAUGH so hard sometimes about Internet marketing.

Because new people and even experienced ones get so caught up in the pitches.

“I just don’t know which method I should buy and follow.

Should I do this one or that one or the other one? It’s SO confusing.”

THINK about it.
The one thing ALL those systems have in common is the system promoter wants you to
BUY something from him or her.
Now — go and do thou likewise.

You have to be in the Game a long time before you really see how simple and wise that advice is.
The money is in the selling. Not the buying.

So the smart person buys info that helps them sell. That’s how I see it.

Products are a dime a dozen. People have this ILLUSION that if they create the BEST PRODUCT they’ll win.
So they get all caught up in the paralysis of analysis and should I do this or that product,
and how can I make it the best.

The best product does NOT win. Products are a dime a dozen.

The best PROMOTION wins. And the marketer wins who does the best job of CONVEYING value.

So stop obsessing over creating the perfect product and create products with
consistent value using “The Writer’s Secret.”

Then get busy CONVEYING that value via every means possible.
Or at least the ones that you enjoy the most or find interesting or challenging.

It’s funny that people can be in this Game so long and not understand that it’s all about creating value
in the form of products then CONVEYING that value effectively through multiple channels.

Are you a value creator?

Are you a value conveyor?

If you aren’t, then it’s high time you start studying how others create and convey value.

This goes for anyone selling anything.

The lessons are out there in the real world on every street corner. Everyday merchants create and convey
value.

Open your eyes.

Look. Watch. Listen.

This is the gospel of marketing.

It’s there every second if you have eyes to see.

And now you know the secret of getting people to buy from you.

=======================================================

Marlon Sanders helps people with hopes and dreams figure out how to turn those into reality by
selling stuff on the Internet.
Click Here

Resources you can use
=========================

After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven’t heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world’s most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.

You Can Discover
the Internet.
Click Here

Marlon Sanders” Amazing Formula Click Here

How to Overcome the Mental Doubts

February 6, 2010Internet Marketing, Internet Products, Internet Resources, Self-HelpInternet Marketing, marketing mindset, marlon sanders, mental doubtsAlbert Grande

One of my favorite old time marketers is Marlon Sanders.

Without a doubt, Marlon understands marketing in lots of different niches. To get started you need to have the correct mindset. That really is the first step. I wanted to share the following article from Marlon about how you can overcome the one obvious thing that is holding you back…you.

How to Overcome the Mental Doubts
That Hold You Back From Success

Subtitle: Is a Thief Inside Your Head Stealing
Your Money?
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

I have another niche market I participate in and hope to sell
products in.

This niche market involves a sizable learning curve. I see people
come and go in it all the time.

And from my own experiences and those I observe, there is ONE
THING that keeps people from making progress. And that thing is
self doubt.

1. You may doubt you have the ability to succeed in this business

You know, we all have self doubts. In learning the new skills I’m
tell you about, I know I personally have had self doubt. “Is this
something I can do? Is this a skill I can master? Am I TOO
OLD?”

Yet, the conclusion I come back to over and over is that success
in ANY endeavor is the result of behaviors. Change the behaviors
and get the result.

Wherever you are, I’ve been there. I know what it is to doubt
yourself or your ability. To not be sure if you have what it
takes. To try and have your successes far outweighed by things
that didn’t work.

It’s easy to get discouraged. To stop. To quit. To think that
this is the end of the road for you. In this new arena and skill
set area I’m working in, I’ve experienced all those feelings and
emotions and more.

2. You may doubt your progress

It’s so easy to look at a few successes against more failures and
think, “I’m not making progress.”

I think this is the hardest thing. You have to tie a knot on your
mental rope and hang on. Because the truth is, things almost
always don’t work before they DO work.

You have to really tune up your focus on any successes you DO
have. And notice the small successes. So maybe you don’t have a
ton of sales yet. But you DO have people subscribing. Or you DO
have some sales coming in regularly.

Or you DO have your blog up and you ARE getting visitors now from
Google.

You have to exaggerate mentally the successes you DO have because
those are what show you that you ARE making progress and ARE on
the right track.

3. Others will rain on your parade

So you finally get to the point where things ARE starting to work.
All of a sudden in a forum or someplace, someone RAINS on your
parade. They criticize your model, your idea or your efforts.

Maybe they tell you you are pipe dreaming. Or chasing rainbows.

And you let it get to you mentally, spiritually or psychically.

I don’t know why this happens. Some people just aren’t very tuned
in. You have to believe in yourself and what you’re doing more
than anyone else. I don’t know why it’s that way. But it is.

4. You may have a set back

Man, this one is a challenge. You’re going along. You’re making
progress. You’ve got some traffic. You’re getting subscribers.
Sales are coming in.

Then you have a set back.

Something happens in your life, your family, or some area that
holds you back or slows you down.

For me last year it was a quadruple hernia. Not exactly what I had
in mind for my year.

But you move forward. That’s all you can do.

5. You may think or feel that finally you’ve reached a point
where “it isn’t working.”

Anytime you’re acquiring a complex set of skills, that can happen.
It’s a signal to do some things different. To up your Game. To
tweak what you’re doing and how.

==============
Solutions for You
==============

Alright, let’s talk about solutions:

1. Operate from a basic checklist

Do you have your autoresponders set up? Do new customers go onto
your email list? Are you sending out emails? Do you have a plan
or system for getting traffic that has a realistic chance of
working? Are you creating and promoting new products? Do you
know HOW to do screen capture video and post it? Do you have a
blog that looks good?

These are all basics. I’m covering most of them in the
Quick Start call and PDF I’m doing for my Writer’s Secret
folks.

But you don’t have to buy from me to do these things. I
make things easier so you have to figure less out. But the
important thing is you have a basic checklist.

2. Give yourself credit for SMALL improvements

Rome wasn’t built overnight. At first, your victories will
be much smaller than your defeats. That’s how it is in a
learning curve.

3. Tweak but don’t junk

Tweak your game plan but don’t throw the baby out with the
bath water. You’ve got to believe in your basic game plan.

4. Know who to IGNORE

Just because someone sounds like they know what they’re
talking about and they criticize you does NOT mean you
should listen to them.

Everyone has a point of view and belief system. Maybe
THEIRS is the one jacked up. Not everyone wants to build
the same type of business or has the same vision.

5. Do the fundamentals first

If you can’t write a headline, can’t put up a squeeze
page, can’t write a guarantee, can’t write and send an
email, can’t set up an affiliate program, can’t compile a
PDF, can’t make a Camtasia video that’s decent — if you
can’t do those things, go back to the fundamentals.

It’s so easy to get distracted by bright and shiny
objects.

But what I’ve found is that success is the cumulative
result of layering basic upon basic and skill upon skill.

You know, it’s a cumulative result. That does NOT mean it
has to take forever or a long time.

My great pal, friend and inspiration, Jason Fladlien,
mastered huge chunks of this business very quickly. It CAN
be done. Still, he started with the fundamentals like
copywriting and mastered the basics.

You gotta be able to write headlines, bullet points,
offers and guarantees.

You gotta have your affiliate program. And so forth.

6. Realize that EVERYONE has self doubt

I think one of the biggest obstacles to succeeding is
doubting your smart enough, good enough and so forth.

At the same time, smart or good alone doesn’t do it. You
have to put into effect the right chunks of the business.
You gotta get the pieces in place. The foundations.

7. Value doing things

The single most important thing you can DO is something.
Just DO things and watch the results. Then tweak and try
again.

You’ll never succeed without DOING.

So get curious what would happen if you DO this? Or DO
that?

Find some way, some how that you can enjoy the DOING. The
BEST way I know of to do that is to get curious. And think
about it….if you found yourself getting really curious
about the results of DOING things, how would that change
the quality and quantity of activity you take now and in
the future?

And if you found yourself getting really curious about
THAT, what might that look like? How would things change?

Enjoy the process.

Fear of making mistakes holds people back. Curiosity about
what would happen if you take action makes things happen.

It’s easier to tweak a process in motion than it is to get
in motion.

Get in motion.

It’s half of success. Just getting in motion.

1. You gotta see opportunity

Where are your underserved people or topics?

2. You gotta get in motion

Take some action to exploit the opportunity

3. You gotta produce and promote

It may not be pretty at first. It may not make a fortune.
But if you find yourself getting really curious about what
would happen once you became a producer and a promoter,
then you’re almost there.

A week or two ago I showed you a new blog I put up. I’m
still working on getting my ducks in a row. But it has
ALREADY opened doors and I’ve met people who can help
parts of it happen.

And all I did was put up a blog. There isn’t even a video
on it. There’s just a basic graphic and a blog template.

Success favors those who take action and do things just
out of the curiosity to know what MIGHT or COULD happen.

Marlon Sanders
The King of Step-By-Step Internet Marketing and
“The Ambassador of Old School Marketing”
Marlon’s Blog
=======================================================
Marlon Sanders helps people with hopes and dreams figure
out how to turn those into reality by selling stuff on
the Internet.
The Red Factor Report

Watch this video and Learn to Promote Anything…

December 19, 2009General Categories, Internet Marketing, Internet Products, Internet Resourceshow to learn internet marketing, how to promote, interent marketing, marlon sanders, marlon's video, Mr. FashionAlbert Grande

One of my favorite Internet Marketers is Marlon Sanders. He may not be Mr. Fashion, but the guy knows Internet Marketing. He is awesome.

Marlon Sanders just posted a revealing, new video called:

“How To Promote In 3 Easy Steps (Click Here Now)”

Here’s the link: Marlon’s Video (Click Here Now)
http://albertgrande.com/marlonvideo.htm

And it applies whether you have your own product or promote
affiliate products.

* What does it take to create online promos that work?
* What if the formula isn’t working for you?
* What if you promote but people don’t buy?
* How do you build your list?
* The solution to information overload and overwhelm
* Why your ppc ads may not be working

Marlon’s Video

Best wishes,

Albert Grande
The Pizza Promoter

P.S. Give it a shot:
Click Below:
Marlon’s Video

P.P.S. If you promote anything on the Internet, you need to watch this video:
Marlon’s Video
http://albertgrande.com/marlonvideo.htm

Marlon Sanders On Old School Internet Marketing

September 5, 2009General Categories, Internet Marketingcreating products, Internet Marketing, marlon sanders, marlon's blog, old school marketingAlbert Grande

I wanted to share this email I just recieved from Marlon Sanders.
Here is the link to his blog:
Marlon’s Blog

“Going Back To Square Freaking One”

Subtitle: What It Means To Be Old School

If you’re new to my list, my name is Marlon Sanders.

I AM what you call an old school marketer. Not old….
old school. I got started in this business back in 1978
when I read Ben Suarez book “SuperBiz ™in 1978 and also H.K.
Simon’s “Out of the Rat Race and into the chips.”

A lot of folks today don’t know about old school marketing
nor what it stands for. George Haylings made bank the old
school way back in the days of the great depression.

If it worked back then, it’ll sure work in today’s less chaotic
times.

I’m writing this because a lot of foks have gotten lost somewhere
along the way. They got distracted by bright and shiny objects
and forget the simplicity of this business….

…..maybe you’re one of ’em.

If you’ve been in this business longer than 6 months and have
been buying courses and training and you haven’t made your
first $100 in sales, you may have lost your way.

If you’ve been in this business longer than a year and haven’t
sold at least $5,000 or $10,000, then you might have forgotten
what it means to be old school.

If you’re an old pro or veteran but somehow have lost your way,
you might have gotten sidetracked and forgotten the bare
simplicity of this business.

I want to talk about what it means to be “old school.”

1. Old school means you produce products.

Now, there’s nothing wrong with promoting affiliate products.
It’s true a lot of newbies get started that way. You can build
a list and start sending out emails selling affiliate products.

But the best way to build your list is with your own product.
And you can have one of those in 3 hours if you know what
you’re doing.

2. Old school means you promote what you produce.

Think of it like breathing.

You do it every day. It’s your essence.

You breathe in…that’s creating new life with the oxygen
that hits your blood stream.

That’s creating new products.

It’s your lifestream.

You breathe out.

That’s promoting…it’s an outward energy.

You go inside to produce…that’s breathing in. You go
outside to promote. That’s breathing out.

If you’re listening to someone telling you to do things
other than breathe in and out, that’s fine. But if it’s not
working for you, you might rethink what you’re doing.

3. Old school means you roll your own

There’s something to be said for hand made.

You can outsource lots of things. You can mechanize
lots of things. And you should.

But no one can replace the human spirit and soul.

And plr and automated this and that are great. I’ve
automated much of my business. But do you have
a SOUL?

Seriously.

I’m a human being, not a machine. I’m here. I have
emotions. I have ups and downs like anyone else.

Like late last year when I was TRYING to be the only guy
in my city at age 51 to have a 6-pack (you know, lean
stomach area), and I ripped some muscles working out and
had to have surgery, that was a tough time for me.

I know some people read a few of my emails and wondered.

It was a very emotionally challenging time.

But that’s life. I don’t try to be something I’m not…at least
not on my good days when I’m my highest and best self.
And I recommend you do the same.

I don’t pretend to live in a million dollar house with a 1/4 million
car and Rolex watch.

I don’t need the watch, I got plenty of house and my car is
a warrior.

But one thing you can say about me is since day one in this
business I’ve been REAL and called it the way I saw it, even
if it meant going counter to the opinions of some of my
closest and best friends.

So I think old school is about being real. The day you
replace you in your business is the day the U is removed
from the word UNIQUE and the day the U is tripped out
of the term USP (unique selling proposition).

Marketers are a funny bunch.

The first thing they do on Twitter is load up a thousand
quotes that someone else wrote.

That’s not old school.

I don’t want to read a bunch of quotes you downloaded. I
want to know who YOU are what YOU think, even if
I disagree at times.

Even if you aren’t the biggest Mac Daddy of ’em all.

At least you’re real. And maybe I’m interested in what you
have to say.

4. Old school means getting things done

I love to talk on the phone.

My dogs (close friends) Jonathan Mizel, Declan Dunn,
Jason Fladlien, Kirt Christensen, Daegan Smith,
Ray Edwards, Paul Myers and others have probably lost
more than a day of production chatting on the phone.

But we share. And it means something to me.

One day I won’t be here to write this ezine. All the products
I got to create will be gone. All the sales letters will be
written. All the insights will be given. All the words will
be said.

I hope that at that time, people will look back and say,
“Marlon Sanders was real. He told the truth. He made me
a better marketer and a better person.”

That means you can’t just talk. You have to create. You
have to walk the walk and not just talk the talk.

All that means is your breath, your life, is creating and
selling and marketing and promoting.

That’s who I am.

That’s what I do.

And if you’re reading this ezine, then I suspect that’s who
you are or want to be.

It’s NOT the only way to run an Internet business.

Like I say, I’m Old School. I believe in stacking a few bills
in my bank account by creating a valuable product and promoting
it to others who can honestly benefit by it.

It’s a noble way to make a living.

A lot of people don’t get that. Selling is spiritual. You’re taking
a person with hopes and dreams of a better life and you’re lending
a helping hand.

You’re taking a person with problems and frustration and helping remove
them.

You’re making the world a little better, more relaxed, more convenient,
more enjoyable and less problem laced place to be.

And that is a great, awesome thing.

The first thing some marketers want to do is remove the human spirit
and element.

And I guess some businesses operate that way.

I’m an Old School dog and I’ve been around the block. I’ve seen people
go to jail, even gurus. I’ve seen them make comebacks by turning over
a new leaf.

I’ve seen more gurus come and go than you can shake a stick at.

I’ve made more products than I can remember and sold most of ’em
pretty well.

How about you?

Have you lost your way?

Have you strayed from the way of the Old School?

If you have, then maybe it’s time you get back to breathing.

You find wants and needs, hopes and dreams, desires and
passions.

You create products.

You promote products.

This may sound like a daunting task if you’re new to this Game.

But over and over and over, people who take action prove you CAN produce
products with value in less time than you think. I’m NOT saying you need
to be perfect or produce the world’s greatest products.

I’m saying to put some of YOU into your products. Put some heart in
there. Put some soul in there.

Get out stuff that helps people. But get out a lot of it. You really do need
to be a Prolific Product Creator.

Old School means you get produts out and you sell ’em. And on the one
hand you don’t succumb to the need to be perfect.

That’s a trap.

On the other hand, you make sure you got a baker’s dozen in there.

It’s time.

It’s time, you and I and everyone else in this Game get back to a few simple
VALUES.

Finding out what people want. Creating lots of products and selling ’em good.
Breathing as a way of life.

Production and promotion.

Good gosh that’s simple.

How did we ever lose our way?

Maybe it’s time a little Old School finds its way back in your life.

If you aren’t working TODAY, this week on creating a new product or promoting
the one you got, then what are you freaking thinking?

Honestly.

What are you doing? Researching more and more and more until you’re certain?

Can you guarantee me you’ll wake up tomorrow?

If you can’t find certainty about that, how do you think you’ll find certainty about
whatever it is you’re trying to feel certain about?

Find your way back home.

Now. Today. It’s never too late.

This moment is all there is.

Embrace the Old School.

Produce.

Create.

Promote.

Sell.

This is the straight and narrow path.

Welcome home.

My name is Marlon Sanders. I’ve been in this Game long as I can remember.
I am the King of Step-By-Step Internet marketing. And I cherish and relish
every moment life has given me to be in this Game.

Every day I wake up, suck down some coffee, and feel thankful for another
day to play the Game.

Old School Lives.

Play on.

Marlon Sanders
Marlon’s Blog
The King of Step-By-Step Internet Marketing

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing.”

Marlon Sanders Message to Me: Set Your Goals

January 7, 2009General Categories2009 goals, Chris Anderson, copyrighting, David Ogilvy, goal setting, marlon sanders, michael masterson, ready fire aimAlbert Grande

Let me do a quick disclaimer.

No, I don’t know Marlon Sanders, personally.

Yes, I did get a personal message from him.

Here’s how. I’m a big fan of Marlon. I belong to his list. I own a number of his products.

I respond to blog posts, especially when the author asks for a comment. I responded to one of Marlon’s posts.

You can find the blog, here Marlon’s Blog.

He responded to me and recommended I check out Michael Masterson’s video about goal setting for the upcoming year.

I immediately did watch it and found it to be a powerful system. Michael uses this exact system. Remember, you need to make sure you 1) write down all of you goals and 2) take action to get those goals accomplished.

Here is Michael Masterson’s video about goal setting that he uses everyday to accomplish his goals. At the end of the video, Micheal recommends several books that you read in 2009.

Here are some of the books Michael recommends. His advice is: “to improve your marketing knowledge, copywriting skills, and more.”

This is a great marketing resource by David Ogilvy

The Long Tail by Chris anderson is another excellent book.

Michael’s own book is a how to develop a business from scratch and take it to a six to seven figure business.: Ready, Fire Aim:

Thanks, Marlon. Thanks Michael.

Great advice for the upcoming year.

Sincerely,
Albert Grande
Pizza on Earth

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Marlon Sanders Message to Me: Set Your Goals