Tag Archives: Internet Marketing

More From Internet Success System

Business, General Categories, Internet Marketing, Internet Resources, Small Business, , ,

The greatest thing about being part of ISS, is the fact that there are continual updates.

Every month there are mastermind sessions, where members can discuss issues and problems. Mark Hendricks is the wizard behind the curtain.

But there is also a very comprehensive course on Internet Marketing. Plus there is an incredible library available to you. Once you join you have access to it all.

Here’s the topics recently discussed:

– why most people never make money online (and
it’s got nothing to do with internet technology)

– where to find positive and like-minded people to
mastermind with and learn from

– how to stay organized and get things done

– advice on choosing and using time management
software

– your “job” as a internet business owner

– how to manage multiple projects

– the secret to knowing what to do and when

– should you follow your passion or follow the
money to make money from your business

– a few easy ways to find out what people are buying

– the three ways to make money online

– push or pull marketing, which is right for you

– is social marketing really the best way to get business

– how to market your online business using offline
strategies

– why you need to become the hub of your marketplace

– the big mistake people make when doing a BlogTalkRadio show

– the easy way to get topics for your BlogTalkRadio show

– the best ways to get more traffic to your website

– how to easily build your high-velocity traffic
generating network using other people’s websites

– which three video sites get best rankings in Google

– how to roll out a direct mail postcard campaign
without killing your budget

– how many contacts does it take to get a person to buy

– what to do if someone already has a preferred provider
of the products and services you offer

– when do people decide to do business with you

– how to leverage each step of your marketing system
to get more and! more pr ofits

– what are you really measuring when you when you
look at conversion statistics

– are you willing to take risks like a successful
entrepreneur

– you cannot be perfect, so be happy with this instead

– SEO keyword software that really works great

– how to do video email without paying for a fancy
specialized account platform to do it

– how to do joint venture proposals and what not to do

– should you talk to people on the phone if you do
an online business

Check out ISS, here now.

Internet Success Systemикони

Affiliate RX: A Prescription for Your Success

affiliate programs, General Categories, Internet Marketing, Internet Resources, , ,

I was just cotnacted by my friend, Michael Worthington about his new product: Affiliate RX

He was pretty excited about what he called easy step by step videos that are really newbie friendly.

I first became aware of Michael a number of years ago, while watching videos that he produced. I found his videos extremely helpful and easy to understand. Most importantly, I found the videos to be action oriented. Take action and get success.

His new product: Affiliate RX may be your answer.

I loved this videos and even though I know a bit about Internet Marketing, I found lots of tips I was unaware of.

Get this now before the price goes up.

You can find it right here:

Affiliate RX

But the amazing thing is the scope and sequence of these videos.

First there are 30 videos on a wide variety of Internet Marketing subjects, including:

Video 1: Overview of the system.

Video 2: Select your niche and keyword research.

Video 3: Setup your Clickbank affiliate account.

Video 4: Research for effective article writing.

Video 5: Setup your Clickbank affiliate link.

Video 6: Setup Free URL Tracking Program

Video 7: Setup Free Website

Video 8: Setup Free Website (Continued)

Video 9: Effective Social Bookmarking

Video 10: More Social Bookmarking Websites

Video 11: Blog and Ping Marketing

Video 12: Article Marketing – Submitting Articles

Video 13: Article Marketing – Submitting Articles (Continued)

Video 14: Setting Up a Squidoo Lens

Video 15: Setting Up a HubPages Page

Video 16: Writing an Effective Press Release

Video 17: Writing an Effective Press Release (Continued)

Video 18: Best Places and Methods to Submit a Press Release Online

Video 19: Create Video – Find Free Royalty Free Pictures

Video 20: Create Video – Editing Pictures with Free Software

Video 21: Create Video – Record Audio with Free Software

Video 22: Final Steps in Creating Video

Video 23: Submitting Video Online

Video 24: More Places to Submit Your Online video

Video 25: Blog Post Marketing

Video 26: New Ideas for Implementing This Campaign

Video 27: How to effectively use Amazon.com for niche research.

Video 28: How to uncover the best keywords to go after.

Video 29: More amazingly simple yet powerful keyword research methods.

Video 30: How to use an underground magazine website to uncover more hot niche markets that can crank out cash like lightning!

These videos are just top notch with a ton of useful information.

The most amazing thing is the price. For a little bit over $1.00 a video you can own this entire collection.

If you need some clear easy way to learn to finally make money on-line, Affiliate RX is the answer.

The price is to unbelieveable to say no to.

Here is the link again:

Affiliate RX
икони

Stop Over Complicating Your Internet Business

General Categories, Internet Marketing, Internet Products, Internet Resources, traffic, , , ,

Guest blogger Marlon Sanders reveals a simple step by step method to get started with Internet Marketing.
Pay attention to this post, as it really could have been the chapter of a book.

STOP OVERCOMPLICATING: The only 5 things you gotta do
and how to get ’em done in a few weekends.
By Marlon Sanders

Marketing 101 is to get a list of people and sell
something to ’em.

That’s about as basic as it gets.

Step one: Get traffic

Step two: Get people on your list

Step three: Give ’em an offer to erase your traffic cost

Step four: Get ’em to confirm their email address

Step five: Send ’em emails that get ’em to buy

Now, you can SIMPLIFY that even more by saying:
Get traffic, get ’em on a list, send emails and
make sales.

You can get most of these things done in one or two
weekends.

There, now you have the “magical formula’ for making
money online. How does it feel?

Of course, as with all things, the devil is in the
details. For example, one fly in the ointment is people
don’t have a target market.

I solved that with pushbuttontargetmarket.com so I won’twaste time on here.
I think I also cover that topic well in Product Dashboard and my Produce Promote course.

You can also
learn to create products, here.

Another fly in the ointment is having a product to sell.
You START by selling affiliate products or PLR. But you
create your own product in ONE WEEKEND if you’re halfway
ambitious.

Or you can start by selling affiliates products. Private
label rights. Affiliate products. They DO work to start.
Your own products are better. But hey, it’s better to get
going than to do nothing.

You can write a report or do 5-7 screen capture videos
that are 10-20 minutes long using either Power Point
slides or a mindmap as your talking points.

Beyond those two sticking points, the next BIG question is:
“So how do I get those people ON my list to begin with?”

The answer is: Offer them something free that they
really want.

The more they want it, the higher your conversion rate
on your squeeze page, that is the page that gets ’em
to give you their name and email.

There is no “magic formula” for the write freebie to give.
Some target audiences might like videos, or audios, or
cd’s or podcasts.

In the past, there was an import company called Mellinger
that build a multi-million dollar business running
classified ads in dozens of magazines offering a free
sample import. And they taught you how to run an import/
export business.

Their freebie was a free sample import.

If you’re offering a free report, audio or video, the KEY
is simply the title you give it.

It’s no more complicated than that.

They have to REALLY want whatever the secret you’re offering
is. If they really wanna know about it, they’ll opt in. If
they don’t, they won’t.

The format of audio, video, ebook or whatever is secondary
to the topic and the secret being offered.

Your actual name squeeze page can be ultra simple. Eben
proved that with doubleyourdating.com. Or you can be a tad
fancier.

Here’s my squeeze page that I’ve shown before. It’s not
exactly a work of art but before you laugh, it’s averaging
50%+ opt ins.

http://albertgrande.com/marlontraffic.html

The BIG secret is that I had to do 10 or more squeeze pages
to find ONE that converted at 50% or over. I didn’t get it
right my first time out.

I showed on the Traffic Dashboard webinar yesterday that
some of those test squeeze pages only got 5% to 8% opt ins.
But then ONE stood out with 69% opt-in rate. And that’s
the one I use now.

It’s not hard to do some graphics in Power Point or
Photoshop Elements, drop them into Kompozer or Dreamweaver
and create your own squeeze page.

You can even hire it out for as little as 5 bucks
(we discussed how to do this on the Traffic Dashboard
webinars this week).

Should you use a name squeeze page?

How do you come up with a great title for your freebie?

Look at the things that grab YOUR attention. That’s a good
start. Look at magazine article titles, subject lines of
emails, and so forth.

When something grabs your attention, ask yourself “why?”
Why did that grab your attention?

So step one is:

1. Find something your target market really wants to
have, see or know.

2. Offer it to them in exchange for joining your list.

It’s no more complicated than that.

Now you have people on your list. Step two: Send emails
that continue value and on occasion sell something.

There are advanced methods, secrets and little tricks
for name squeeze pages, follow up emails and all that.

But you START with the basics.

Target your group of people. Get ’em on your list.
Send ’em emails.

Listen, in ONE WEEKEND you can write an ebook. 50 pages.
You can do that in one weekend.

In one hour you can write 10 bullets and ask a designer
to create a name squeeze page for you.

Excellent graphic designer who knows how to create a nice
name squeeze page for ya.

In one weekend you can create a few Camtasia videos people
get as a freebie when they join from your name squeeze page.

You can EVEN do like Eben USED to do on doubleyourdating.com
and answer all the bullets on the next PAGE. In the old
days, Eben NEVER sent a freebie. Your freebies were all
delivered on the next page after you join his list.

I’ve seen people do that with a video also. They’d deliver
the info on a video then do a little mini-pitch.

STOP OVER COMPLICATING.

Get a stupid name squeeze page DONE! Get a freebie you
offer in exchange for a name and email. Get it DONE!

I’ve seen people use PLR (private label rights) as their
freebie and get 50%+ opt-ins with it.

I’ve seen people use PLR and also affiliate products as
their offer on the thank you page after people opt in, and
I’ve seen it be very profitable.

My friend Winter Valco made $15,000 last January 2010 by
selling a series of TEN PLR products after people joined
his email list. Some were one time offers and some were
sold via email.

Write your ebook in ONE WEEKEND. 50 pages. THREE PAGES
per hour. Ten hours in a day. That is 30 pages per day.
60 pages in two days.

DONE! Finished. Get on with it. If it needs editing,
send it off to an Elancer.

Don’t like to write? Do screen capture videos. With
practice, you can bang out 5-7 ten to fifteen minute videos
in 3 hours or less. Your first few times out will take
longer.

Don’t wanna write or talk? Then stop the excuses and get
started with plr and affiliate products.

Don’t got a target market. Pushbuttontargetmarket.com. Or
Productdashboard.com. Or my Produce Promote course. Can’t
do graphics. Hire Guru Ryan NOW and then get Design
Dashboard and get some SKILLS going for yourself.

It’s a GREAT product. Great stuff. Yeah, Adobe has a new
version of Elements. So one or two things changed on the
videos. But really, you CAN figure it out. For the most
part, they changed the COLORS of the program but not the
core functions.

It isn’t complicated.

You draw boxes. You insert photos. You add a border or
shadow. You create a gradient. You add a pattern.

Understand layers.

Understand how to use the canvass.

Understand how to lock layers and view layers.

Know how to add a stroke on text or graphics.

Know how to add a background image or color to a table.

SIMPLE, SIMPLE stuff.

That’s about all things we do in Photoshop and Dreamweaver.
You could learn them in a few hours if you set your MIND
to it. We use like 3% of the total abilities of Photoshop.

It’s EASY to learn.

Dreamweaver. Insert tables. Center. Add background image.
Insert picture. Insert graphics.

That’s your html editor or Dreamweaver basics.

If you don’t have the money for Dreamweaver, don’t sweat it.
Kompozer is a freebie download and lots of folks use it.
I think in Design Dashboard we used First Page for html
the 2006 version (the last version produced).

Hey, it STILL works! No problemo.

Now, Photoshop. Layers, gradients, patterns. Saving for
the web.

Basic, basic, basic stuff.

And if you don’t wanna even learn THOSE basics, for dirt
cheap you can hire some pretty good designers nowadays.

Of course, there’s the perenntial “Where do I get TRAFFIC
from?” question. And now that too is answered at:

http://albertgrande.com/marlontraffic.html

Let me ask you a question: Can you think of ONE STUPID
THING your target audience or market REALLY wants to have,
see or know?

Can you think of ONE THING?

If you can, write 10 bullet points on it.

Open html editor.

Insert table.

Center.

Type headline. Select font. Choose dark blue as color.

Type bullet points.

Go to aweber, automateyourwebsite.com or Get Response.
Create form. Copy html. Past in code in html editor.

Name squeeze. DONE! See doubleyourdating.com for example.

Now, you have a list in Aweber, Getresponse or
automateyourwebsite.com.

Send emails.

Don’t know HOW to put the autoresponder code on your page?
Hey, no problemo:

Now, sign up for affiliate products at Commission Junction
or Clickbank. Send emails. Sell.

The MOST important things are:

1. You MUST have one reliable method to get traffic to
your squeeze page.

You can use article marketing, organic seo, ad swaps, solo
emails, “the epiphany”, $7 offers or any of the other
methods I covered in the Traffic Dashboard webinars this
week, or any of the methods in the Traffic Dashboard itself.

They all work.

2. You MUST have a 40%+ opt in rate email capture page

I’ve covered this in detail in past ezine issues.

But you gotta have one. My tip is to create TEN to get ONE
that produces at over 50%.

But that one can make you a lot of dough and is 100%
worth it.

3. You MUST have a one time offer that works and partially
or fully erases your advertising costs.

A great OTO allows you to break even on your ad costs, thus
making the building of your list a no-cost event.

A super duper one returns 2 bucks for every buck you spend.
My friend Corey Lewis has one like that.

4. If you’re double opt-in, you MUST test different
confirmation emails and thank you pages until you get a
combination that works really great. Right now I’m at 60%
confirmation but I’m not happy with that and will continue
testing.

5. You MUST send offers via email

Affiliate offers are fine but learn how to create your own
pre-sell pages.

Learn how to send “free-to-join” offers.

Learn how to create your own little 7 dollar, 100%
commission offers. We talked about this on the webinar
yesterday also. My friend Jason Fladlien practically built
his whole business with these to start with.

You’ll spend about a month learning how to do ppc, or
specialize in any ONE method in “The Traffic Dashboard.”
You do NOT need to do all of them to start with.

Pick ONE and do just it for a month. Then go from there.

Set up your affiliate program using affiliatedashboard.com.

These are the BASICS.

This is how you make money in this business if you’re
curious and really don’t “get it.”

STOP OVER COMPLICATING.

STOP IT!

Get the basics done. Like starting NOW.

Best wishes,

Marlon

———————————————————–
Marlon Sanders is the author of The Traffic Dashboard and
You can snag your copy at:
http://albertgrande.com/marlontraffic.html

Learn How to Design a website, banner, and more.

Best Tool for SEO and Niche Research

Business, Internet Marketing, Internet Resources, traffic, , , , , ,

 Try Market Samurai now for free!

After hearing about a bunch of first-time internet marketing “newbies” using this TOP SECRET Market Samurai software to easily capture front-page rankings, traffic and sales in their first few weeks online, I had to check it out.

I was so impressed by the software that I even worked out a deal to give you INSTANT ACCESS to download it at NO COST to see for yourself just how powerful it is.

Market Samurai

If you want the secret to quick, profitable, high traffic Google rankings – the secret is finding the “right” keywords…

And this tool will help you achieve just that..

If you want to be able to…

* Effectively analyze your SEO competition instead of fighting and losing costly and time-consuming battles against almost unbeatable competitors.

* Find relevant web content that fits your chosen keywords instead of being forced to research and write content the old way – from start-to-finish by yourself, or paying for outsourcing.

* Find opportunities to build high-value backlinks to your content from relevant sites, practically on autopilot – including valuable blog pingback links.

… then make sure you go here now before it too late:

Market Samurai

And more important than anything, Market Samurais enables you to follow the 4 Golden Rules of SEO:

* SEO Golden Rule #1 – Pick keywords that ATTRACT TRAFFIC, and avoid 90% of all keywords that will NOT attract traffic.

* SEO Golden Rule #2 – Pick keywords that have COMMERCIAL VALUE, and avoid all of the unprofitable, useless-traffic keywords.

* SEO Golden Rule #3 – Pick keywords with LOW LEVELS OF COMPETITION – and avoid keywords that give you have no chance to get front-page Google rankings.

Only around 1% of all keywords fit within these 4 Golden Rules.

If you EVER want to drive free search engine traffic to your website, then without Market Samurai you’re playing “SEO Roulette” with the odds stacked against you at 100 to 1, trying to “GUESS” the right keywords to target!

Market Samurai

Increase Your Website Activity through Email Signatures

affiliate programs, Business, Internet Marketing, traffic, ,

If you want to make sure your website has a steady amount of activity, you need use every trick available to you. One of the easiest ways is through the proper use of your email signature.

Email signatures can be one of the easiest ways to get a regular flow of traffic to your website.

You can passively increase your website’s activity with no extra effort required by using an email signature.  Even if you have been using email for years, you may not be aware that you can add signatures to your emails.  Email signatures consist of a few lines of text that are automatically added to the bottom of each email you send. 

You can usually create these signatures with “preferences” tab on your email program.  After you create an email signature, each time you send an email, your email program will automatically add whatever you saved as your signature to the bottom of the email, You do not have to do anything extra.

 Before you can enjoy the increase in website activity through email signatures, you will need to create an appropriate signature.  To do this, you should consider two things.  First, consider how much space your email program allows you for your signature.  This will be important, as you may need to condense your content to fit the program you use.  Secondly, and most importantly, you need to think about what you want to say with your signature. 

If you are running a business it is probably best to use your name, the business name, address, phone number, and website address.  This is a very professional and passive way to promote your website. 

If you have a more casual website, you may want to include your name, the website link, and a nice quote or two that you find inspiring, entertaining, or relevant to your website.  Think about the overall feel of your website and try to keep your signature in the same tone of writing.

There are a few “rules” in creating an email signature to help website activity.  The first rule is to keep your signature limited to four lines or less.  If you create long signatures, it is likely the reader will completely tune out and not remember anything in your signature.  There is also that possibility that they will not even read it because it “looks too long”.  This can occur frequently.  Keep in mind that most people use email because it is easy to use as well as fast. Therefore, they will not be prompted to read areas of email that are long because they will feel they take up too much time.  

Another rule is to make sure your email signature is appropriate for all ages, genders, and ethnicities.  The last thing you want to do is offend someone with your signature because this will not attract website activity, but deter it.

 After you successfully create your signature, be sure to save it in your email program so that it is added each time you email someone.  You may have to “check” a specific box in your “preferences” to get to this point.  You can check to make sure it is working correctly by sending yourself an email.  Your signature should show up exactly how others will view it on the email.  After everything is working properly, all you need to do is send emails like normal. 

The more emails you send, the more often your website link will be viewed.  When you send emails that are forwarded by the recipient, your signature will be viewed even more than expected.  The chain of email is a complicated one with many viewers, so you will likely get viewers that you don’t expect, which is great for your website.  The more the link is viewed, the more traffic you will have on your website. 

 Increasing website traffic through email signatures is one of the most effortless and passive ways of advertising.  You will probably even forget that you are advertising because you don’t need to do anything to do so after the initial setup phase.  Email signatures are a great tool that cost nothing and can deliver results.  Those who don’t use them are often those that have no idea how to use them. 

By learning to set up your own email signature you can immediately begin seeing an increase in traffic to your website.

For more assistance, check out: Push Button Letters Software

 

 

 

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5 Steps To Writing A Great Salesletter

affiliate programs, Business, General Categories, Internet Marketing, , , , ,

 There is no doubt that having a great salesletter can make or break a product. You can sell a phenomenal product to a tightly focused audience, and if the sales copy is only marginal, your results will not be up to snuff.

One of the problems with writing copy stems from being too close to a project. If it is your product, sometimes it’s hard to step back and realize that the reasons you love it might not translate to someone else. It’s a lot like having kids. What is adorable or wonderful about your kid to you might be peculiar or irritating to someone else. Now maybe if they get to know your child, they’d find them adorable, too. That’s the purpose of the salesletter.
Your product is your “baby” at the moment. You’re already sold on it. You need to step back and try to think of what would make you spend your money on it if it wasn’t yours already.
So how do you do it? How do you write a great salesletter? I’m glad you asked…
1.    Grab Attention: You MUST get the reader’s attention quickly. A pre-head, and then a main headline should grab hold of the reader and make them want to know more. If possible, you want to give the ultimate reward for the product right in the headline. If it is easy, requires little time or effort, and/or has a big payoff, the reader should be hooked with the possible results right away.

­- What is the ultimate “best reason” someone should buy your product?
– What is the most desirable result of buying your product to the reader?
– What, above everything else, would be most beneficial about buying it?

This is your chance to quickly encapsulate your entire salesletter in one, eye-catching sentence that is GUARANTEED to be read by the visitor to your site.
Fire your biggest gun! 
2.    State the Problem: Your reader must find out why they need your product. What problem are you solving? What are the frustrations that you can alleviate with your product, manual, report? Many times, there are multiple problems that can be listed to make sure you address every angle possible.
I generally prefer to use the “3 Reasons Why”, or “5 Problems With” approach. Make a list of problems or issues that you know your audience deals with, and then explain a few details about these problems. Make them feel personal.

3.    Introduce the Product: Give details about your product, what will be included, and why it’s an answer to what your prospects are looking for. You’ll want to list solutions in direct answer to the problems described above. Brag on yourself a little, but do it in a humble manner. If you are the expert, be the expert. Tell them why your product can answer their concerns, solve their problems.

4.    Give Plenty of Details: People want meat, not tofu. You must present the meat of what your prospects will be getting when they part with their hard earned cash. Bullet lists, subject or chapter heads, examples of real content. The more content shared here, the more they know they’ll get with the product, and the more valuable it will be to them. If you have proof, testimonials, etc…these are great information about the product, too, if used sparingly and properly.

5.    Call to Action: In sales, this is the close. You must give the reader a reason to act. Ask them to buy, set a limit, or offer a bonus for quick action. Offer a satisfaction guarantee, too. Make them feel at once compelled to buy, as well as comfortable with buying.
 
There are a lot of ways to put a good salesletter together. Use the tools you have, and your own experience, to promote your baby. Make sure you incorporate these 5 steps, and you’ll be on your way to sales copy that really sells.

 Learn how you can automatically write your sales letters Click Here!

How Gary Went From $18,000 a Year To $400,000 a Year

General Categories, Internet Marketing, Internet Products, Internet Resources, Law of Attraction, , , , ,

I wanted to share with you this article by Marlon Sanders. He showases the Power of Belief.

There is magic in these described in the follwoing story. Best of all the magic is in you….

How do you go from being an insurance salesman to a 475,000 person
list?

It’s an interesting story.  The other day I was at a bookstore as
I’m prone to do. And I saw this DVD called Tapping and it had a
testimonial on it by Joe Vitale.  I remembered last year that when I
hung out with Joe and Pat, he mentioned that he did this thing
called Tapping.

I bought the DVD and got sucked into a very fascinating story….

His name is Gary Craig.

At age 30 he was making $18,000/year selling insurance.  He met a
man named Dick Oakley from Pace seminars who told him to use this
simple affirmation:

“I earn, easily and consistently, $40,000 per year.”

I believe Pace seminars were originated by James W. Newman author of
the outstanding book:  “Release Your Brakes.”

See, Dick told him he was driving with his brakes on.  And to change
his income he needed to change the programming inside his head.

He started with the affirmation of making $40,000 a year because
that was more than double his income but still within what he
believed was possible.

The other important part of the wording was “easily and
consistently.”  He didn’t say he had to grit his teeth and work 12
hour days.

He started saying that affirmation 20-30X per day, not knowing HOW
he was going to do it.

Before long, we exeeded the $40,000 a year, so he raised it to
$60,000 then $80,000 up to $400,000.

You can READ the whole in-depth story here:
http://emofree.com/palace/palaceof7.htm#16

It’s the best single thing I’ve ever read on doing affirmations.

At some point, he owned his own stock brokerage business but left
that to start a web business!

He created a whole self development method built around what someone
else had already pioneered.  Roger Callahan developed a method for
eliminating phobias, anxiety and other things using an unusual
method called “Tapping.”

Gary Craig worked with him for awhile then developed his USP which
was  basically the Roger Callahan method with the USP of SPEED.

He called his spinoff method “EFT” for emotional freedom technique.

He developed a program where others could get trained in his methods
and developed what I’d call a massive affiliate base, even though it
wasn’t your traditional affiliate method.

He innovated some cool things.

But the main points are these:

1.  He created a whole ebook on his method that was his freebie on
his web site.

http://www.emofree.com/downloadeftmanual.asp

As a result he built up a 475,000 person email list.  He got a TON
of links that ebook from other sites which gave him awesome seo
juice.

2.  He made his money on the back end selling dvd’s, workshops,
certification and so forth.

3.  He published a regular newsletter of articles and success
stories to his email list.

There’s NOTHING here you don’t know how to do in that it’s things I
talk about all the time.

The best source of traffic is affiliates.  But he also worked the
seo angle by putting all the newsletters on his web site which
became a ton of content.

http://www.emofree.com/archives.aspx

4.  He put a lot of videos on his web site to pull people into his
funnel. The videos were mostly success stories/case studies:

http://www.emofree.com/freevideos.aspx

Now, the point is NOT whether you think his method is valid or not.

The point is he did the SAME things you know to do.  Put success
stories on your web sites and blogs.  Have a great freebie to build
your email list. Build an affiliate base.  Publish content on your
blog and use it for your seo.

What’s so fascinating about this is Gary Craig didn’t INVENT the
core method.  He took what Roger Callahan developed and put his own
USP spin on it.

Speed.   That’s always a great USP.

He added a great freebie, newsletters, a forum, and a heck of an
affiliate base and people with a vested interest in his success.

The way he did that is a bit more complex than I have time to go
into here. He innovated with a few clever ideas.  But the point is,
he followed a known model, added really great marketing to it
and passion, and made it a huge success.

Unfortunately, all isn’t well for Gary.  He had a heart attack
and as such decided to retire, so his dvd’s aren’t for sale any
longer. I offered to fulfill them for him and/or buy the rights to
them but for his own reasons he declined.

The thing about Gary is he’s a relentless promoter. I admire that.
He reminds me in that aspect of Joe Vitale.  You know, Joe is a
great promoter and relentless about it because he just flat out
loves doing it.

If he DID want to sell his business, I’m sure he could sell it for
millions.  The assets he built up, the list, the affiliate base, the
products, the inbound links have a very high value.

I don’t get that Gary did what he did for the money and I don’t get
that he needs money from my very short conversation with him.

TAKE AWAYS:

1.  The affirmation method works and is worth using

The book Release Your Brakes by James W. Newman explains the method
in depth.  And you can read the article by Gary Craig:

http://emofree.com/palace/palaceof7.htm#16

2.  Realize that the gist of this story is doing what you know to
do.

a.  Have a killer freebie on your web site just like he has his
freebie ebook.

b.  Build your list, duh!

c.  Develop a great affiliate base

d.  Publish success stories in a newsletter or an ezine and use it
for search engine fodder.

e.  Have a back end.

f.  Be prolific

g.  Promote relentlessly

———————————————————–
Marlon Sanders is the author of“The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing.”

Check out The Amazing Formula Here

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://albertgrande.com/marlonblog.html and subscribe

Check out all my products here:

The Best of Marlon

Here are more Internet Marketing resources for you:

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The Secret of Getting People to Buy From You

General Categories, Internet Marketing, Internet Marketing, Internet Resources, , , , , ,
The following is from an e-mail
I received from Internet Legend, Marlon Sanders.

Marlon’s e-mail is re-printed with permission: The Secret of Getting People to Buy From You

What do you think the ONE thing is that gets people to buy from you?
Think about what your answer is before you read on.

OK. Got it?
For the last 12+ years I’ve been saying this business is basically simple.
At heart, you find a group of people who want stuff and you get ’em to give you money for it.

Of course, the magic is in the part where people willingly give you their money.

When I was a child, my favorite part of the fair was the carnival pitchmen who sold knives and blenders
and the little mouse that crawled up your arm. I’ve been studying what gets people to buy ever since.

I have no desire to make it complex or complicated. I  really believe when you discover the secret of something,
it’s, at heart, simple.

So here is the result of what I’ve learned since I was a kid watching carnival pitchmen.

The secret of getting people to buy from you is….
CONVEYING VALUE

Now, in the old days I would have said.  That the ONLY reason someone buys is to get benefits.
And that’s TRUE.
But I think the term “conveying value” better describes the process.

Here are a few ways you convey value for whatever it is you’re selling.

1.  Show the benefits over time
Show how money spent today results in benefits now and  in the future.

2.  Show the instant benefit times people don’t believe they’ll get a benefit.
So if it’s instant, you raise believability.

3.  Show all the WAYS the buyer benefits
Think of the infomercial where they say, “It slices, it dices, it chops and it even grates. 
You can use it to peel oranges, chop tomatoes, grate cheese, and even make party favors.”

4.  Demonstrate the benefit
Show it instead of just telling about it.

5.  Have third parties talk about the benefits they received
This is social proof.
Those are a few ways that come to my mind.

6.  Tell STORIES about people who benefitted.

7.  Product packaging conveys value The packaging of the product and the look or image of the web site
and blog conveys value.

Here’s my question to you:
Whatever it is that you’re selling, HOW could you convey value?

Brainstorm all the ways you could do that.

A sales letter is a set of words that follow a proven formula for conveying value and creating urgency.

A lot of people get caught up in writing, and forget it’s all about conveying value. 
The same thing goes for the belief that people don’t read long copy.

They don’t. Unless they’re thinking about buying. THEN your copy had BETTER adequately convey value.
There are MANY times
 I didn’t buy ONLY because the web site conveyed too little information and too little value for me
to make a positive buying decision.

You’ve got to SHOW and TELL me all the ways your product or  service creates VALUE for me.

If that chunk of value ends up being multiples of the money

I’ll spend, then you have my positive buying decision.

To convey value, you’ve gotta get out of your head and get into your buyer’s head. And say,
“What do they WANT?”

Because the VALUE is NOT in your product or service.
The VALUE, oddly enough, is in satisfying the wants of the buyer.

That’s how value is created.

Now once you CREATE that value by satisfying their wants, you have to CONVEY the value.
  The best product does NOT win.

The most knowledgable online marketers do NOT make the largest bank deposits.
  Those who do the most exquisite job of CONVEYING the value they have do.

There’s an art to conveying value.

Some people do it by bragging and hyping really hard.

Some do it subtly with skill and implication.

Some do it via the brute force of a massive product launch.
Some do it via multiple channels of audio, video, text, emails, reports, interviews and so forth.

It’s more art than science. Although there’s a science to it.

But the common theme is CONVEY.

I LAUGH so hard sometimes about Internet marketing.

Because new people and even experienced ones get so caught up in the pitches.

“I just don’t know which method I should buy and follow.

Should I do this one or that one or the other one?  It’s SO confusing.”

THINK about it.
The one thing ALL those systems have in common is the system promoter wants you to
BUY something from him or her.
Now — go and do thou likewise.

You have to be in the Game a long time before you really see how simple and wise that advice is.
The money is in the selling.  Not the buying. 

So the smart person buys info that helps them sell.  That’s how I see it.

Products are a dime a dozen.  People have this ILLUSION that if they create the BEST PRODUCT they’ll win. 
So they get all caught up in the paralysis of analysis and should I do this or that product,
and how can I make it the best.

The best product does NOT win. Products are a dime a  dozen.

The best PROMOTION wins. And the marketer wins who does  the best job of CONVEYING value.

So stop obsessing over creating the perfect product and create products with
consistent value using “The Writer’s Secret.”

Then get busy CONVEYING that value via every means possible.  
Or at least the ones that you enjoy the most or find interesting or challenging.

It’s funny that people can be in this Game so long and not understand that it’s all about creating value
in the form of products then CONVEYING that value effectively through multiple channels.

Are you a value creator?

Are you a value conveyor?

If you aren’t, then it’s high time you start studying how others create and convey value.

This goes for anyone selling anything.

The lessons are out there in the real world on every  street corner.  Everyday merchants create and convey
value.

Open your eyes.

Look.  Watch. Listen.

This is the gospel of marketing.

It’s there every second if you have eyes to see.

And now you know the secret of getting people to buy from you.

=======================================================

Marlon Sanders helps people with hopes and dreams figure out how to turn those into reality by
selling stuff on the Internet.
Click Here

 

Resources you can use
=========================

After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven’t heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world’s most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.

 You Can Discover
the Internet.
Click Here


Marlon Sanders” Amazing Formula Click Here

How to Overcome the Mental Doubts

Internet Marketing, Internet Products, Internet Resources, Self-Help, , ,

 One of my favorite old time marketers is Marlon Sanders.

Without a doubt, Marlon understands marketing in lots of different niches. To get started you need to have the correct mindset.  That really is the first step. I wanted to share the following article from Marlon about how you can overcome the one obvious thing that is holding you back…you.

 How to Overcome the Mental Doubts
That Hold You Back From Success

Subtitle:  Is a Thief Inside Your Head Stealing
Your Money?
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

I have another niche market I participate in and hope to sell
products in.

This niche market involves a sizable learning curve.  I see people
come and go in it all the time. 

And from my own experiences and those I observe, there is ONE
THING that  keeps people from making progress.  And that thing is
self doubt.

1.  You may doubt you have the ability to succeed in this business

You know, we all have self doubts.  In learning the new skills I’m
tell you about, I know I personally have had self doubt.  “Is this
something I can do?  Is this a  skill I can master?  Am I TOO
OLD?”

Yet, the conclusion I come back to over and over is that success
in ANY endeavor is the result of behaviors. Change the behaviors
and get the result.

Wherever you are, I’ve been there.  I know what it is to doubt
yourself or your ability. To not be sure if you have what it
takes.  To try and have your successes far outweighed by things
that didn’t work.

It’s easy to get discouraged.  To stop.  To quit. To think that
this is the end of the road for you.  In this new arena and skill
set area I’m working in, I’ve experienced all those feelings and
emotions and more. 

2.  You may doubt your progress

It’s so easy to look at a few successes against more failures and
think, “I’m not making progress.”

I think this is the hardest thing.  You have to tie a knot on your
mental rope and  hang on.  Because the truth is, things almost
always don’t work before they DO work.

You have to really tune up your focus on any successes you DO
have.  And notice the small successes.  So maybe you don’t have a
ton of sales yet. But you DO have people subscribing.  Or you DO
have some sales coming in regularly.

Or you DO have your blog up and you ARE getting visitors now from
Google.

You have to exaggerate mentally the successes you DO have because
those are what show you that you ARE making progress and ARE on
the right track.

3.  Others will rain on your parade

So you finally get to the point where things ARE starting to work.
All of a sudden in a forum or someplace, someone RAINS on your
parade. They criticize your model, your idea or your efforts. 

Maybe they tell you you are pipe dreaming.  Or chasing rainbows. 

And you let it get to you mentally, spiritually or psychically.

I don’t know why this happens.  Some people just aren’t very tuned
in.  You have to believe in yourself and what you’re doing more
than anyone else.  I don’t know why it’s that way. But it is.

4.  You may have a set back

Man, this one is a challenge.  You’re going along.  You’re making
progress. You’ve got some traffic. You’re getting subscribers.
Sales are coming in.

Then you have a set back.

Something happens in your life, your family, or some area that
holds you back or slows you down.

For me last year it was a quadruple hernia. Not exactly what I had
in mind for my year. 

But you move forward. That’s all you can do. 

5.  You may think or feel that finally you’ve reached a point
where “it isn’t working.”

Anytime you’re acquiring a complex set of skills, that can happen. 
It’s a signal to  do some things different. To up your Game.  To
tweak what you’re doing and how.

==============
Solutions for You
==============

Alright, let’s talk about solutions:

1.  Operate from a basic checklist

Do you have your autoresponders set up?  Do new customers go onto
your email list? Are you sending out emails?  Do you have a plan
or system for getting traffic that has a  realistic chance of
working?  Are you creating and promoting new products?  Do you
know HOW to do screen capture video and post it?  Do you have a
blog that looks good?

These are all basics. I’m covering most of them in the
Quick Start call and PDF I’m doing for my Writer’s Secret
folks.

But you don’t have to buy from me to do these things. I
make things easier so you have to figure less out. But the
important thing is you have a basic checklist.

2. Give yourself credit for SMALL improvements

Rome wasn’t built overnight. At first, your victories will
be much smaller than your defeats. That’s how it is in a
learning curve.

3. Tweak but don’t junk

Tweak your game plan but don’t throw the baby out with the
bath water. You’ve got to believe in your basic game plan.

4. Know who to IGNORE

Just because someone sounds like they know what they’re
talking about and they criticize you does NOT mean you
should listen to them.

Everyone has a point of view and belief system. Maybe
THEIRS is the one jacked up. Not everyone wants to build
the same type of business or has the same vision.

5. Do the fundamentals first

If you can’t write a headline, can’t put up a squeeze
page, can’t write a guarantee, can’t write and send an
email, can’t set up an affiliate program, can’t compile a
PDF, can’t make a Camtasia video that’s decent — if you
can’t do those things, go back to the fundamentals.

It’s so easy to get distracted by bright and shiny
objects.

But what I’ve found is that success is the cumulative
result of layering basic upon basic and skill upon skill.

You know, it’s a cumulative result. That does NOT mean it
has to take forever or a long time.

My great pal, friend and inspiration, Jason Fladlien,
mastered huge chunks of this business very quickly. It CAN
be done. Still, he started with the fundamentals like
copywriting and mastered the basics.

You gotta be able to write headlines, bullet points,
offers and guarantees.

You gotta have your affiliate program. And so forth.

6. Realize that EVERYONE has self doubt

I think one of the biggest obstacles to succeeding is
doubting your smart enough, good enough and so forth.

At the same time, smart or good alone doesn’t do it. You
have to put into effect the right chunks of the business.
You gotta get the pieces in place. The foundations.

7. Value doing things

The single most important thing you can DO is something.
Just DO things and watch the results. Then tweak and try
again.

You’ll never succeed without DOING.

So get curious what would happen if you DO this? Or DO
that?

Find some way, some how that you can enjoy the DOING. The
BEST way I know of to do that is to get curious. And think
about it….if you found yourself getting really curious
about the results of DOING things, how would that change
the quality and quantity of activity you take now and in
the future?

And if you found yourself getting really curious about
THAT, what might that look like? How would things change?

Enjoy the process.

Fear of making mistakes holds people back. Curiosity about
what would happen if you take action makes things happen.

It’s easier to tweak a process in motion than it is to get
in motion.

Get in motion.

It’s half of success. Just getting in motion.

1. You gotta see opportunity

Where are your underserved people or topics?

2. You gotta get in motion

Take some action to exploit the opportunity

3. You gotta produce and promote

It may not be pretty at first. It may not make a fortune.
But if you find yourself getting really curious about what
would happen once you became a producer and a promoter,
then you’re almost there.

A week or two ago I showed you a new blog I put up. I’m
still working on getting my ducks in a row. But it has
ALREADY opened doors and I’ve met people who can help
parts of it happen.

And all I did was put up a blog. There isn’t even a video
on it. There’s just a basic graphic and a blog template.

Success favors those who take action and do things just
out of the curiosity to know what MIGHT or COULD happen.

Marlon Sanders
The King of Step-By-Step Internet Marketing and
“The Ambassador of Old School Marketing”
Marlon’s Blog
=======================================================
Marlon Sanders helps people with hopes and dreams figure
out how to turn those into reality by selling stuff on
the Internet.   
The Red Factor Report

The REAL Secret to Building A High-Profit Internet Business

Internet Marketing, traffic, , ,

The best way to succeed is to surround yourself with people who are successful. One of my greatest mentors has been Jimmy D. Brown. Jimmy is one of the most influential Internet Marketers in the business.

His knowledge is based on real life testing and tracking. His resources are valuable for anyone who does business on the Internet.

This is one of Jimmy’s best secrets.

The REAL Secret to Building A High-Profit Internet Business

By Jimmy D. Brown

My wife laughs every time she sees me doing it.

At least once or twice every week, I’ll be at my desk (or
at the dining room table) with my Franklin Covey planner
open and a stack of laminated checklists in hand.

“What are you doing, honey?” she calls, already knowing
the answer.

“I’m planning”, I reply with a smile.

She laughs and I get back to work.

She laughs because she swears I spend half of my time
“planning”. But, if you ask me how I’m able to get as
much work done as I do in only 3 hours a day, I’ll point
to a black Franklin Covey planner with about a dozen
laminated checklists inside.

Building an Internet business is easy. Seriously. I’m
not saying that it’s not complicated, because it is. I’m
just saying that it’s easy to accomplish if you just have
a system in place.

There’s very little in this world that can’t be
accomplished with the right set of action steps in front
of you.

Today, I’m going to give you such a system for building
your Internet business. There are only 4 steps…

1. Decide What You Want To Do. Do you want to run an
eBay(R) business? Be an affiliate marketer? Buy and sell
reprint rights? Get involved in niche marketing? While
all of those things will likely find their way into your
plan in time, you gotta begin with one thing at a time.

My recommendation: Choose a “broad” topic you are
interested in and begin building a list of folks interested
in that topic.

2. Determine A Weekly Action Plan. After you decide what
you want to do, it’s time to determine how to get it done.
What I do is this: I create a weekly set of action steps.
That is,I have a set of things I do on Monday, on Tuesday
and so forth. Decide how many hours (as little as ONE) you
want to work each day and schedule yourself a reasonable
amount of things to get done in that time frame. Repeat
this process week after week.

My recommendation: Begin writing ezine articles to
promote your list … and affiliate programs. It’s the
easiest way to get free traffic and build your list at the
same time.

3. Devote Yourself To Staying On Schedule. The important
thing here is to stick to it. The easiest way that I know
of to make certain you develop discipline in your schedule
is to NOT set unrealistic expectations. Give yourself ample
time to do each day’s action step – don’t overschedule.
Look for progress along the way to celebrate. Reward
yourself when you’ve reached a milestone. And, remember,
you’re GROWING a business. Just like physical growth, it
takes time … it WILL happen if you remain committed.

My recommendation: Weave in simple activities related to
the following categories – List building (ezine articles),
product creation(conduct interviews or hire ghostwriters),
site development (making your site convert more visitors into
buyers)and education (continuing to learn new ways to grow
your business)

4. Develop Additional Shortcuts. As you get better and
better at working with your lists, creating products and
tweaking your site,you’ll want to continue to improve your
business with new ideas,strategies, tools and resources.
The key is simple: never stop learning!

Visit forums. Read articles. Download reports. Identify
sites and resources that CONTRIBUTE to your success in
educating you. You want faster results, bigger increases,
automated processes,and other ways to get more accomplished
and more profit, with less work involved.

Everything depends on your developing a plan and sticking to
it.

And that is the REAL secret to building a high-profit
Internet business!

——————————
Jimmy D. Brown is the owner of the “List And Traffic” membership
site, teaching thousands of internet business owners
specific things they can do every week to multiply profits.
For video training, weekly updated content and printable
checklist “systems” for growing your business,
drop by http://www.ListAndTraffic.com
——————————