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The REAL Secret to Building A High-Profit Internet Business

The best way to succeed is to surround yourself with people who are successful. One of my greatest mentors has been Jimmy D. Brown. Jimmy is one of the most influential Internet Marketers in the business.

His knowledge is based on real life testing and tracking. His resources are valuable for anyone who does business on the Internet.

This is one of Jimmy’s best secrets.

The REAL Secret to Building A High-Profit Internet Business

By Jimmy D. Brown

My wife laughs every time she sees me doing it.

At least once or twice every week, I’ll be at my desk (or
at the dining room table) with my Franklin Covey planner
open and a stack of laminated checklists in hand.

“What are you doing, honey?” she calls, already knowing
the answer.

“I’m planning”, I reply with a smile.

She laughs and I get back to work.

She laughs because she swears I spend half of my time
“planning”. But, if you ask me how I’m able to get as
much work done as I do in only 3 hours a day, I’ll point
to a black Franklin Covey planner with about a dozen
laminated checklists inside.

Building an Internet business is easy. Seriously. I’m
not saying that it’s not complicated, because it is. I’m
just saying that it’s easy to accomplish if you just have
a system in place.

There’s very little in this world that can’t be
accomplished with the right set of action steps in front
of you.

Today, I’m going to give you such a system for building
your Internet business. There are only 4 steps…

1. Decide What You Want To Do. Do you want to run an
eBay(R) business? Be an affiliate marketer? Buy and sell
reprint rights? Get involved in niche marketing? While
all of those things will likely find their way into your
plan in time, you gotta begin with one thing at a time.

My recommendation: Choose a “broad” topic you are
interested in and begin building a list of folks interested
in that topic.

2. Determine A Weekly Action Plan. After you decide what
you want to do, it’s time to determine how to get it done.
What I do is this: I create a weekly set of action steps.
That is,I have a set of things I do on Monday, on Tuesday
and so forth. Decide how many hours (as little as ONE) you
want to work each day and schedule yourself a reasonable
amount of things to get done in that time frame. Repeat
this process week after week.

My recommendation: Begin writing ezine articles to
promote your list … and affiliate programs. It’s the
easiest way to get free traffic and build your list at the
same time.

3. Devote Yourself To Staying On Schedule. The important
thing here is to stick to it. The easiest way that I know
of to make certain you develop discipline in your schedule
is to NOT set unrealistic expectations. Give yourself ample
time to do each day’s action step – don’t overschedule.
Look for progress along the way to celebrate. Reward
yourself when you’ve reached a milestone. And, remember,
you’re GROWING a business. Just like physical growth, it
takes time … it WILL happen if you remain committed.

My recommendation: Weave in simple activities related to
the following categories – List building (ezine articles),
product creation(conduct interviews or hire ghostwriters),
site development (making your site convert more visitors into
buyers)and education (continuing to learn new ways to grow
your business)

4. Develop Additional Shortcuts. As you get better and
better at working with your lists, creating products and
tweaking your site,you’ll want to continue to improve your
business with new ideas,strategies, tools and resources.
The key is simple: never stop learning!

Visit forums. Read articles. Download reports. Identify
sites and resources that CONTRIBUTE to your success in
educating you. You want faster results, bigger increases,
automated processes,and other ways to get more accomplished
and more profit, with less work involved.

Everything depends on your developing a plan and sticking to

And that is the REAL secret to building a high-profit
Internet business!

Jimmy D. Brown is the owner of the “List And Traffic” membership
site, teaching thousands of internet business owners
specific things they can do every week to multiply profits.
For video training, weekly updated content and printable
checklist “systems” for growing your business,
drop by http://www.ListAndTraffic.com

Ezine Publishing For Profits Checklist: Are You Doing These 5 Things?

The Following is from my friend and mentor: Jimmy D. Brown of “Get Messsages Read!”

I am an admitted planner and management tool nut. I have about 7 business planners. I have appointment managers. I have the best books, software, notebooks and planning systems from
Franklin Covey, Day Runner and just about anyone else on the market.

I have a lot of things to balance (ministry, family, business, golf … usually in that order :o) and I need planners and reminders to keep me on track.

Emphasis is on the REMINDERS.

I even have a software program that sends me emails each day reminding me of important appointments and activities.

Reminders are a good thing. Sometimes they jar us back to reality like a bone-shaking tackle by a middle linebacker, but, still, they are a good thing.

And publishing this article has been a “good thing” for me. It’s been a reminder. A reminder of the important things about publishing.

You see, if we’re not careful, we get into a “rut” when it comes to publishing, specifically in publishing our NEWSLETTERS. While I am no longer publishing an ezine, opting to devote my content to articles, reports and mini-courses, many of my subscribers ARE newsletter publishers.

So, I’ve put together this “checklist” of reminders that I have personally experienced during the past few days as my focus has been refreshed.

Ask yourself these 5 questions before publishing your next newsletter issue…

1. Are you PASSIONATE? One of the things that has drawn me to blogging is the amazing passion of most bloggers. Those who publish a blog are usually those who just love to talk about their particular interest. It’s what they talk about when they are OFFLINE. It’s what they think about. It’s a part of their lives. And they just want to share it with anyone who is willing to listen.

When newsletters “began”, that was driving force… passion. And, for many, the passion is still alive. And they’d publish their ezine even if they only had a handful of subscribers who were mostly relatives. Doesn’t matter. If someone is willing to listen, they’ll talk via a newsletter.

The focus isn’t on the “numbers” (I.E. How many subscribers do I have on my list) but rather is on the “topic”, the thing that they can’t seem to get enough of, or give enough of.

What about you? Is the passion still there?

2. Are you PERSONABLE? Spend enough time here and you’ll get to know me. More than what I KNOW as a marketer, you’ll learn about what I BELIEVE as a fellow human. You’ll also get to know about me and my life. Maybe more than you want to know. You’ll learn that I am a committed Christian, that I absolutely love to play golf, I have a wonderful wife and little boy and I can quote just about every episode of the Andy Griffith Show.

And, to the great dismay and terror of my buddy Ryan Deiss, I will ocassionally eat a potted meat sandwich.

See, I told you it might be more than you want to know. :o)

The point is this: we’re going to connect. Sooner or later, you’ll get to know me. And I’ll become a part of your life, hopefully as a good, positive source of encouragement and guidance.

I don’t hide behind a mask. I don’t pretend to be something that I’m not. You get the real me. There will be times you love me, there will be times you won’t love me as much. But, one thing will be certain, you’ll see a real person that you can connect with.

More than a publisher, I’m a person.

That’s what folks want. They don’t want a “newsletter publisher” sending them mailings every week. They want a “newsletter person” who will be real with them. Someone who can be personal. Someone they can relate to.

Someone like themselves.

Will you be that person?

3. Are you PROVIDING? Let’s be honest here: the only thing that will BRING YOU BACK to a site is whether or not you feel like you have gained something in going there. If you’ve been educated, you’ll be back. If you’ve been entertained, you’ll be back. If you have found something to be beneficial to you, then you’ll come back over and over again. And you’ll stay as long as you continue to gain something.

Newsletters should PROVIDE something to their readers. And that’s QUALITY content. That’s something that either EDUCATES or ENTERTAINS. Or, preferably, BOTH.

As a publisher of a newsletter, do you give of yourself to your readers? More than just trying to get them to buy something or do something… are you doing something for them?

4. Are you PROVOCATIVE? Learn this truth right now: the most read newsletters are the ones who are hosted by the most opinionated authors. Those who stand up and share their thoughts, even when those thoughts are controversial and go against popular opinion will always get attention.

I’m not saying “go against the grain” just for the sake of stirring up a hornet’s nest. Not saying that at all. I’m just saying “Speak your mind.” If you’ve got something to say, say it. If something’s bothering you, get it off your chest. Be authentic. Be real.

Don’t deliberately try to harm or offend, but don’t be afraid to stand up and be counted. Some will agree. Some will disagree. (That’s okay… because they are entitled to their opinion too.) But all will READ.

The point is this: your newsletter is your mouthpiece. You want to guard it against hurtful words, but you always want it to be honest and forthright, sharing the “truth, whole truth and nothing but the truth” about your passion, whether it’s traditional or cutting edge in its opinions.

5. Are you PROFITABLE? OK, so not all newsletters are out to produce profits. But, for the sake of this “Publishing for PROFITS” checklist, let’s assume that you ARE trying to make money from your ezine. And let’s look at how most profitable newsletters make money (those that ARE trying to produce profits)

Here it is in a nutshell: They are money makers, but not money grabbers.

Yes, you’ll see links to my products on my sites. Yes, you’ll see an affiliate link here and there. Yes, I’ll try to get you on a list. Yes, sooner or later I’d like you to spend some money with me.

There, I said it. It’s out in the open. No secret there. I provide you with great content (investing in you) and I hope you’ll do more business with me (invest in me) down the road.

Now, contrast that with how many newsletters are structured these days (admittedly, some of mine were too): They’ve got a top sponsor ad trying to get your money. They have a classified ad section trying to get your money. There are ads sprinkled throughout the featured article. The resource box at the bottom of that article leads to another place trying to get your money. There is a “review” of a product which is embedded with an affiliate link. There are “recommended resources” plugged in there to get you to buy something. There are special solo mailings coming to you as a list member that are designed to get into your wallet.

Get the idea?

Now, let me say this, not ALL newsletters are like that. I’m just speaking my mind … you know, being provocative, expressing my opinion. But, let’s be honest, most newsletters that ARE trying to make money tend to be more focused on making money from you as a subscriber than providing useful information to you.

The lesson I’ve learned from the popularity of blogging is that it’s time to return to the grass root days of publishing an ezine because you’ve got passion about a subject and there are interested people who want to read it. Give it to them, sprinkle in a few money-making references, and the profits will come.

One of the most profitable newsletter publishers I know of in all of internet marketing was Terry Dean. Want to know how he “bombarded” his subscribers with offers? ONE advertisement per issue. TWO or THREE solo mailings per year.

That’s it.

And that’s why he is able to make over $30,000 from ONE of those mailings. He provides GREAT content and FEW offers. And people respond.

You come a website for CONTENT. If we stop providing it, or start giving you so many sales pitches that you have a hard time finding it, you’ll stop coming around. And rightly so.

People subscribe to newsletters for the same reason. They want information. Give it to them and sooner or later most will give you their business. Hide it under a mountain of ads and offers and they’ll go elsewhere. And who can blame them.

So, those are reminders that I have personally had my mind refreshed to recently. And I think I’ll be a better publisher because of it.

And I think you will too, if you just ask yourself these five questions before you publish your next ezine.

Jimmy D. Brown is the author of the “Get Messages Read!” course. In Get Messages Read! you’ll learn 24 simple ideas you can begin using today (literally, with the next message you send out) to increase the profit from any list. Check out this ground-breaking course at Get Your Messages Read…………………….

Thanks, Jimmy…

Top 3 Money Making Activiites

I am re-publishing this great article from one of my role-models, and mentors Jimmy D. Brown.

The Top 3 Money-Making “To Do” Activities
By Jimmy D. Brown

I’ve always been impressed with those who can take overwhelming
things and handle them with ease and poise. It never seemed
to work that way for me, until I discovered the secret for
tackling those daunting tasks.

The secret is simple: make things simple!

With just about every major undertaking, things can be simplified
into a handful of “core” components. That makes them manageable.
Manageable fosters productivity simply because I can work on
something that seems accomplishable. And when productivity goes
up, desired results come.

I received the following question from one of my clients…

“If you have to pick, what would you say are the top 2 or 3
things we should concentrate on? I’ve heard the
domain/site(blog) are the most important, then others say
writing info products, others say lists. For short term and
long term investment, what is the most important things to
be working on?”

This client wants things simplified. And rightly so. He knows
the secret to success is getting things down into manageable

So, what are these core practices for building an internet
business? There are three things – and three things only – that
you need to concentrate on with your business…

1. Offer Development.

You cannot make money online unless you have an OFFER. It’s that
simple. Unless there is some way for income to be generated, you
can’t get paid. End of discussion. Every business is founded
upon a revenue-generating offer. Now, this can either be your
own offer (small reports, ebooks, membership sites, coaching/consulting,
advertising, etc.) or something you promote as an affiliate and
earn revenue for referred sales.

2. List Marketing.

The fortune is in the list. You’ve heard it an untold number of
times in the past, right? Building and profiting from opt-in lists
should be a major priority on your schedule. You need to devote
yourself to attracting new subscribers and then getting all of
your subscribers to spend money with you … by purchasing your
OFFERS (see #1 above).

3. Traffic.

The third and final thing you need to concentrate on is “traffic”.
This includes both traffic GENERATION (getting visitors to a site)
and traffic CONVERSION (getting that traffic to buy). This includes
things like: starting an affiliate program, buying PPC ads,
participating in joint ventures, utilizing viral marketing tools,
raising your visitor value, tweaking your sales pages, etc.

With each of these categories, you have a variety of options to choose
from in directing your attention. It would be foolish for me to say
“grow your affiliate program” as your number # traffic activity since
I don’t know if you even have your own product to sell. That’s why I
don’t recommend specific activities, but rather three key categories
of business-building.

With each of these categories, find 2-3 activities to work on each
week and you should see results in a short amount of time.

I recommend you work on offer development every Monday, list marketing
every Tuesday, and traffic generation every Wednesday. If you just
spend a couple hours each of these days working on these core parts
of your business, sales should come.

In a nutshell –

– Find an offer to promote.
– Setup a list to promote the offer.
– Drive traffic to the list opt-in page.

Keep it simple. Keep it successful.

Believe it or not, there is a tremendous “operations manual” that you can download to help you create a plan that works for YOU. Check out “Homepreneur Habits: How To Run A Successful Home Business ” by clicking here. You’ll learn all the tools you need, how to setup your work space and how to create a day-by-day schedule of recommended activities to start and grow your business.

Jimmy D. Brown is the author of the 65-page “operations
manual”, Homepreneur Habits: How To Run A Successful
Home Business. Learn The Internet Marketer’s Weekly
R.O.U.T.I.N.E.(TM) at http://www.HomepreneurHabits.com

Thanks Jimmy. You always make a lot of sense.
Albert Grande
Discover My Articles, Videos, More
Mr. Big’s Top Internet Tips

How To Make A Fortune From Someone Else’s Product Launch

I have an interesting article from Jimmy D. Brown that I wanted to share with you about Small Reports:

How To Make A Fortune From Someone Else’s Product Launch
Without Being An Affiliate Or Promoting Their Offer

By Jimmy D. Brown of “Small Reports Fortune”


I’m an observer. I watch marketers and how they work.
I look at how people respond to marketing. And I’ve
discovered something interesting over the years that I
want to share with you as it relates to building your
internet business.

Hot topics and trends come along regularly. There’s always
a new “in” thing making an appearance on the radar screen.
And whenever there’s a new rage, there will be marketers
who jump on the bandwagon.

That can pay off big for YOU if you’re smart.

Let me explain.

What happens when a new trend or technique or tool surfaces?

*** People begin to talk about it.***

Marketers begin convincing people why they need it.
Consumers tell their stories. Discussions take place. Hype
builds. Sometimes controversy breaks out. An education
process unfolds.

Through it all … DEMAND increases.

Now, here’s where you come along.

You piggyback on the popularity of the latest big hit by
creating a small report on the topic. You get the benefit of
other marketers creating hungry leads for your offer without
them even knowing it.

Let me give you an example –


When John Reese released Traffic Secrets it was a huge success.
He sold over a million dollars worth of product in one twenty-four
hour period. However, at a $997.00 asking price, it was out of reach
for many consumers.


What if YOU had decided to write a 15 page small report entitled,
“Free Traffic Secrets” and offered it for $20 … do you think
you would have had any takers? Of course!

Why? Because every marketer on the planet was talking about
the need for web site traffic so they could build interest in
John’s course. They were creating hungry leads for your offer
without them even knowing it.

All of these marketers expertly and persuasively pointed out
the necessity, benefits and usages of getting web site traffic.
They, in essence, would have created demand for the TOPIC of your
small report.

1. Many of those that couldn’t afford John’s high-ticket product
would likely buy your small report because the end result of
getting site traffic was something they had been told repeatedly
they needed!

2. Many of those who could afford John’s high-ticket product would
also likely buy your small report because of the same reason AND
they would like to know what you might offer differently than John.

Do you see how powerful this is?

Even as I type this lesson out, I have received DOZENS of emails
today announcing a new co-registration product that everyone’s talking

I could spend a few hours this evening writing a small report on
the same topic and sell it like crazy tomorrow because of everything
that’s being said about the subject today.

So, what’s the lesson for you to learn here –

**The surest way to create a hot-selling small report is to
pick a topic related to that which everyone is talking about.***

You know, it doesn’t matter what “market” you’re in, chances are you see
the same kinds of outbreaks that I see in “internet marketing” circles …

* Major product launches
* New technologies and tools
* Fresh research
* Innovative features and improvements
* Ground-breaking news
* Hot topics of discussion
* Best-selling books
* Interest-grabbing magazine articles
* Emerging trends

The list could go on and on, right?

It shouldn’t come as a big surprise that you need to monitor what’s going
on around you, specifically looking for the latest topic everyone’s talking

You can do this by regularly browsing 4 trend and event “hot spots”…

1. Active Forums. Find at least one ACTIVE forum related to your market and
regularly visit it to look for ideas. Keyword here is “active”. The ideal
forum will have a number of participants who regularly post messages.

2. News Feeds. You can begin with Google.com’s news center at http://news.google.com.
You should also look for a news feed or site that is specific to your field
of interest. For example: I regularly visit http://ChristianHeadlines.com to
stay on top of events related to some of my Christian sites.

3. Article Directories. Spend a few minutes at your favorite article directory,
focusing specifically on the NEWEST articles posted and the TOP RECENT articles
read. I regularly check http://goarticles.com.

4. Competitor’s Lists. You’ll also want to “spy” on what your competition is doing
by joining their lists. When a major competitor begins highlighting certain
topics in their content (I.E. “articles”) and / or releases or promotes a specific
product, it’s a good indication that you should pay attention.

All of these things allow you to capitalize on the current buzz!

Create small reports based on these buzz-worthy topics.

Jimmy D. Brown is the author of “Small Reports Fortune” – if
you can write 7-15 page small reports, you can earn a living
online working just a few hours each week from your home.
Look for his EXCLUSIVE formula “Creating A Six-Figure Income
With Small Reports”