Category Archives: Internet Marketing

The Absolute Best Internet Resource

I have spent thousands of dollars on Internet Products and Systems.

Thousands.

No kidding. I don’t regret it one bit.

It’s just that some of the products have been more valuable than than the others.
There is one resource that stands heads and shoulders above everything else.

That is the one resource I want to share with you.

Here is the link:

The Internet Success System

http://albertgrande.com/iss.html
If you want to learn how to use Internet Marketing to create a business, you need to visit.

There is no hype, no get rich quick and yes it takes work.

The rewards are great, however.

The link is below.

The Internet Success System

I’ll see you on the inside. I am a proud member.
This is by far, the best resource, I have ever found.

Here is what you get…

  • The complete Internet Success System Home Study Course Manual with all twelve modules in written form so you can read and refer to them time and time again – downloaded as PDF files from our server to your computer.
  • Twelve recorded training modules of the ISS Home Study Course complete with all handouts and reference materials where you will learn everything you need to know and answer your specific questions – downloaded as MP3 audio files and PDF files
  • The complete course of study contains over 20 hours of audio instruction and over 450 pages of written materials – this is not a course full of fluff and rehashed material, this is the real deal information you must know to succeed online
  • The complete “Nuts And Bolts Of Internet Marketing Quick Start Guide”
  • Over 150 video tutorials to show you exactly what to do – these videos show you step-by-step, click-by-click the what and the how to do business online
  • Monthly live teleconference Master Mind and “Q and A” sessions with mark Hendricks personally answering your questions – this is an ongoing ISS member benefit that continues on past the home study course
  • Access to all past and future archived recordings of the monthly live Master Mind Teleconference and “Q and A” group sessions (this is a huge database which is searchable)
  • You also qualify to attend The Internet Success System Live Mastemind Workshop Conferences – (you should crawl over broken glass, walk on hot coals, and swim through shark-infested waters to be at these conferences — they’re that important!)
    And more!

Onward and Upward…

make sure you check it out, here:

The Internet Success System

Sincerely,

Albert Grande
http://grandepublishing.com
http://whatyouthinkbecomesreality.com

P.S. Just click on the link below to get in the front door for your success…
Here is the link:

http://albertgrande.com/iss.html

Internet Success System
Learn Internet Marketing the right way....

 

Choosing a Domain

Your web site is located by an IP (Internet Protocol) address such as 67.15.4.94 and is accessible on the Internet by typing http://67.15.4.94. Instead of typing a series of numbers which are difficult to remember, you can register an easier to remember domain name which becomes associated with your IP address. Visitors typing an easy to remember domain name will be pointed to your IP address. Similar to a 1-800 vanity phone number, some domain names pertain to the subject of the web site, while others may simply be the name or an abbreviation of your firm.

Lawyer-Advertising-Blog.com is the primary domain name for my blog, which is instantly obvious that it is a blog concerning lawyer advertising. When you type that domain name into the address bar of your browser, the domain name servers on the Internet know that you’re looking for http://67.15.4.94 and take you there. You can have multiple domain names pointing to the same web site. For instance, I also registered LawyerAdvertisingBlog.com (without hyphens) which is used for branding because people never type hyphens. Because some people may remember the name incorrectly, I also registered many other domain names such as AttorneyAdvertisingBlog.com, LawFirmAdvertisingBlog.com and others, all of which will bring the visitor to Lawyer-Advertising-Blog.com.

Tips to help you pick a domain name:

1) Choosing: Choosing a domain name is a lot like choosing a name for your company or law firm. Ideally the name should be consistent with your branding. Determine whether you are branding the name of your company, product or service. Your domain name should be good for branding – short, easy to remember, and has a “ring” to it or creates an image in the mind of the consumer.

2) Trademark: Before registering your domain name, be sure to check the U.S. Patent and Trademark Office to make sure that the name has not been trademarked. You can check at www.uspto.gov, click on Search under Trademarks. Assuming that your choice has not been trademarked and you have now registered a non-generic domain name, you may want to protect your name by filing a Trademark or Service mark application.

3) Ownership: When you register a domain name, make sure that you are the registrant of your domain name. Some web site design firms will register your domain name with their name as the registrant. This will give them ownership of your name keeping you hostage. You can easily register your domain name yourself for $8.95 per year at 8.95Domains.com or GoDaddy.com.

4) Hyphens: There have been misunderstandings about whether to use hyphens in a domain name. First of all, the domain name you give out to the public must not have hyphens. The domain name without hyphens is the domain name that everyone will type in the address bar of their Internet browser.

The reason that some people say that you should have a domain name with hyphens is to force the search engines to see keywords in your domain name so that your web site does better in search engine results. The bigger search engines can now see individual words without hyphens, however, smaller search engines may not and even the bigger ones may see a word differently than you want.

Thus, the importance of using a hyphenated domain name has diminished. If you wish to use a hyphenated domain name as I did with Lawyer-Advertising-Blog.com, you should also register the unhyphenated domain name which you will forward to the hyphenated domain name. Use the unhyphenated domain name in print and advertising.

5) Extensions: Domain names are available with various extensions, such as .com, .net, .org and many other extensions. If it’s really important to you, you can register domain names in several extensions, however, for most firms only the .com extension is important. If you feel that you need to use .org, you should also register your name in the .com extension.

The .com extension is similar to 1-800 for telephone numbers. Most people automatically dial 1-800 even when they see 1-888. Likewise, most people will type
.com even when they see .net or .org. Additionally, many people including myself simply type in the domain name without http://www. or .com and press “Control, Enter”. Pressing “Control, Enter” will type http://www. and .com for you, automatically taking you to a web site with .com.

6) Top Level Domain vs. Sub-Level Domains: A sub level domain is a second level domain under a first level domain name and can look like yourfirm.freehosting.com. You must have your own domain name. Do not under any circumstances use a free hosting service, since free hosting services will only give you a sub level domain. No one will ever remember it and it’s sort of like handwriting your own letterhead.

7) Ethics for Law Firm Domain Names: A website name should be used as an address, not a trade name which is prohibited. Advertise your web site name as an address, a means for people to find your web site, not a trade name. Like a vanity telephone number, some web site domain names can violate legal ethics. Make sure that your web site name avoids use of certain words which could create a potentially incorrect expectation in the mind of the consumer or violate one of the other ethics rules.

Your domain name should not imply that you are better than another lawyer or that you can accomplish something that may not actually occur. Use of words such as “BEST”, “TOP”, “FOREMOST, “LEADING”, “WIN” and similar words in a web site domain name could create a misleading expectation in the mind of the consumer and will violate ethics rules in most states.

For instance, LeadingLawyer.com or BestLawyer.com will likely violate lawyer ethics rules by implying that you are a leading lawyer or the best lawyer. The question is by what standards are you leading or the best and in what? WinningLawyer.com or WinningCase.com may be better for a casino, because it will imply that the person who becomes a client of the firm will win money when, that may not happen and even if it does, it’s an award for just compensation, not gambling.

Laura Hodes in her article for the ABA Journal entitled Vanity Phone Numbers Make Your Firm Less Forgettable, at http://www.hurt911.org/hurt-911-articles/ABAJournal.htm, quoted Will Hornsby, an expert on lawyer advertising and staff counsel in the ABA Division for Legal Services, who said that while there is nothing unethical about vanity numbers, “1-800-I-WIN-CASES would be unethical because it is making an unsubstantiated claim, creating unjustified expectations that can be true but still be misleading.” The same can be said about domain names.

8) Advertising Your Domain Name: Be sure to include your domain name on your business cards, letterhead, and all advertising. When advertising in off-line media, always advertise your domain name with www. and without http://, such as www.LawyerAdvertisingBlog.com. Note that when publishing your domain name on the Internet, you may sometimes want to use http:// to ensure that you create a link back to your web site. When advertising in off-line media, always advertise a domain name without hyphens.

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The Secret of Getting People to Buy From You

The following is from an e-mail
I received from Internet Legend, Marlon Sanders.

Marlon’s e-mail is re-printed with permission: The Secret of Getting People to Buy From You

What do you think the ONE thing is that gets people to buy from you?
Think about what your answer is before you read on.

OK. Got it?
For the last 12+ years I’ve been saying this business is basically simple.
At heart, you find a group of people who want stuff and you get ’em to give you money for it.

Of course, the magic is in the part where people willingly give you their money.

When I was a child, my favorite part of the fair was the carnival pitchmen who sold knives and blenders
and the little mouse that crawled up your arm. I’ve been studying what gets people to buy ever since.

I have no desire to make it complex or complicated. I  really believe when you discover the secret of something,
it’s, at heart, simple.

So here is the result of what I’ve learned since I was a kid watching carnival pitchmen.

The secret of getting people to buy from you is….
CONVEYING VALUE

Now, in the old days I would have said.  That the ONLY reason someone buys is to get benefits.
And that’s TRUE.
But I think the term “conveying value” better describes the process.

Here are a few ways you convey value for whatever it is you’re selling.

1.  Show the benefits over time
Show how money spent today results in benefits now and  in the future.

2.  Show the instant benefit times people don’t believe they’ll get a benefit.
So if it’s instant, you raise believability.

3.  Show all the WAYS the buyer benefits
Think of the infomercial where they say, “It slices, it dices, it chops and it even grates. 
You can use it to peel oranges, chop tomatoes, grate cheese, and even make party favors.”

4.  Demonstrate the benefit
Show it instead of just telling about it.

5.  Have third parties talk about the benefits they received
This is social proof.
Those are a few ways that come to my mind.

6.  Tell STORIES about people who benefitted.

7.  Product packaging conveys value The packaging of the product and the look or image of the web site
and blog conveys value.

Here’s my question to you:
Whatever it is that you’re selling, HOW could you convey value?

Brainstorm all the ways you could do that.

A sales letter is a set of words that follow a proven formula for conveying value and creating urgency.

A lot of people get caught up in writing, and forget it’s all about conveying value. 
The same thing goes for the belief that people don’t read long copy.

They don’t. Unless they’re thinking about buying. THEN your copy had BETTER adequately convey value.
There are MANY times
 I didn’t buy ONLY because the web site conveyed too little information and too little value for me
to make a positive buying decision.

You’ve got to SHOW and TELL me all the ways your product or  service creates VALUE for me.

If that chunk of value ends up being multiples of the money

I’ll spend, then you have my positive buying decision.

To convey value, you’ve gotta get out of your head and get into your buyer’s head. And say,
“What do they WANT?”

Because the VALUE is NOT in your product or service.
The VALUE, oddly enough, is in satisfying the wants of the buyer.

That’s how value is created.

Now once you CREATE that value by satisfying their wants, you have to CONVEY the value.
  The best product does NOT win.

The most knowledgable online marketers do NOT make the largest bank deposits.
  Those who do the most exquisite job of CONVEYING the value they have do.

There’s an art to conveying value.

Some people do it by bragging and hyping really hard.

Some do it subtly with skill and implication.

Some do it via the brute force of a massive product launch.
Some do it via multiple channels of audio, video, text, emails, reports, interviews and so forth.

It’s more art than science. Although there’s a science to it.

But the common theme is CONVEY.

I LAUGH so hard sometimes about Internet marketing.

Because new people and even experienced ones get so caught up in the pitches.

“I just don’t know which method I should buy and follow.

Should I do this one or that one or the other one?  It’s SO confusing.”

THINK about it.
The one thing ALL those systems have in common is the system promoter wants you to
BUY something from him or her.
Now — go and do thou likewise.

You have to be in the Game a long time before you really see how simple and wise that advice is.
The money is in the selling.  Not the buying. 

So the smart person buys info that helps them sell.  That’s how I see it.

Products are a dime a dozen.  People have this ILLUSION that if they create the BEST PRODUCT they’ll win. 
So they get all caught up in the paralysis of analysis and should I do this or that product,
and how can I make it the best.

The best product does NOT win. Products are a dime a  dozen.

The best PROMOTION wins. And the marketer wins who does  the best job of CONVEYING value.

So stop obsessing over creating the perfect product and create products with
consistent value using “The Writer’s Secret.”

Then get busy CONVEYING that value via every means possible.  
Or at least the ones that you enjoy the most or find interesting or challenging.

It’s funny that people can be in this Game so long and not understand that it’s all about creating value
in the form of products then CONVEYING that value effectively through multiple channels.

Are you a value creator?

Are you a value conveyor?

If you aren’t, then it’s high time you start studying how others create and convey value.

This goes for anyone selling anything.

The lessons are out there in the real world on every  street corner.  Everyday merchants create and convey
value.

Open your eyes.

Look.  Watch. Listen.

This is the gospel of marketing.

It’s there every second if you have eyes to see.

And now you know the secret of getting people to buy from you.

=======================================================

Marlon Sanders helps people with hopes and dreams figure out how to turn those into reality by
selling stuff on the Internet.
Click Here

 

Resources you can use
=========================

After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven’t heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world’s most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.

 You Can Discover
the Internet.
Click Here


Marlon Sanders” Amazing Formula Click Here

If You Want to Succeed On-Line You Need This…

Mark Hendricks is an Internet Marketer who can show you the way.

He is an incredible teacher who has developed a step by step system of success.

If you are looking for the next big thing, jump-on-the-next-bandwagon type of hype, you won’t find it here.

You will discover a very complete set of sound resources which will allow you to succeed on the Internet.
Hehdricks knows how to teach Internet Marketing.

I had heard about Mark Hendricks, a number of years ago. I had lstened to a many of his recordings. I even partnered with him during a couple of his special projects.

But as the old saying goes: When the student is ready, the teacher will appear.

Joining Mark’s Internet Success System, was without a doubt one of the smartest things I have ever done.

I urge you to at least check him out. He offers lots of free information, so you can get a taste of his style before you make a commitment.

One of the most powerful thinks about ISS, is the power of all the members. You can listen to Mark right here as he explains the six buying triggers.

Inside the members area of the Internet Success System you will find:

  • Audios
  • Videos
  • Tools
  • How to Complete Internet Projects
  • Resources
  • REcommendations
  • The Power of the other Internet Success Members

I urge you to take a look at the Internet Success System,  CLIK HERE, even if it’s just to grab the free stuff.

Remember:  When the student is ready, the teacher will appear. Maybe the teacher just showed up.

Signup below and you’ll get instant access to discover for yourself the most complete
internet business training I’ve ever seen.

Internet Success System
Internet Success System

Why People Don’t Follow Through by Tony Robbins

Here is an incredible interview with Tony Robbins interviewing Frank Kern and John Reese.

Reese and Kern are very successful Internet Marketers. Each one has sold millions of dollars worth of products and services.

The discussion is about why people don’t follow through with their goals.

Kern and Reese explain that they have sold their products and course for hundreds and hundreds of dollars, but there is a per centage of people who buy their rpoducts who do nothing with them. These customers don’t ever use the information product, or course that they have spent so much money on.

Kern and Reese go to Tony Robbins for help in finding out why.

This is a great discussion with some interesting answers.

Tony Robbins interview with Frank Kern and John Reese

Very valuable stuff!

albert
How to Make Pizza and Be Happy!
Pizza Therapy!

Here is some great Tony Robbins information: