The Secret of Getting People to Buy From You

The following is from an e-mail
I received from Internet Legend, Marlon Sanders.

Marlon’s e-mail is re-printed with permission: The Secret of Getting People to Buy From You

What do you think the ONE thing is that gets people to buy from you?
Think about what your answer is before you read on.

OK. Got it?
For the last 12+ years I’ve been saying this business is basically simple.
At heart, you find a group of people who want stuff and you get ’em to give you money for it.

Of course, the magic is in the part where people willingly give you their money.

When I was a child, my favorite part of the fair was the carnival pitchmen who sold knives and blenders
and the little mouse that crawled up your arm. I’ve been studying what gets people to buy ever since.

I have no desire to make it complex or complicated. I  really believe when you discover the secret of something,
it’s, at heart, simple.

So here is the result of what I’ve learned since I was a kid watching carnival pitchmen.

The secret of getting people to buy from you is….
CONVEYING VALUE

Now, in the old days I would have said.  That the ONLY reason someone buys is to get benefits.
And that’s TRUE.
But I think the term “conveying value” better describes the process.

Here are a few ways you convey value for whatever it is you’re selling.

1.  Show the benefits over time
Show how money spent today results in benefits now and  in the future.

2.  Show the instant benefit times people don’t believe they’ll get a benefit.
So if it’s instant, you raise believability.

3.  Show all the WAYS the buyer benefits
Think of the infomercial where they say, “It slices, it dices, it chops and it even grates. 
You can use it to peel oranges, chop tomatoes, grate cheese, and even make party favors.”

4.  Demonstrate the benefit
Show it instead of just telling about it.

5.  Have third parties talk about the benefits they received
This is social proof.
Those are a few ways that come to my mind.

6.  Tell STORIES about people who benefitted.

7.  Product packaging conveys value The packaging of the product and the look or image of the web site
and blog conveys value.

Here’s my question to you:
Whatever it is that you’re selling, HOW could you convey value?

Brainstorm all the ways you could do that.

A sales letter is a set of words that follow a proven formula for conveying value and creating urgency.

A lot of people get caught up in writing, and forget it’s all about conveying value. 
The same thing goes for the belief that people don’t read long copy.

They don’t. Unless they’re thinking about buying. THEN your copy had BETTER adequately convey value.
There are MANY times
 I didn’t buy ONLY because the web site conveyed too little information and too little value for me
to make a positive buying decision.

You’ve got to SHOW and TELL me all the ways your product or  service creates VALUE for me.

If that chunk of value ends up being multiples of the money

I’ll spend, then you have my positive buying decision.

To convey value, you’ve gotta get out of your head and get into your buyer’s head. And say,
“What do they WANT?”

Because the VALUE is NOT in your product or service.
The VALUE, oddly enough, is in satisfying the wants of the buyer.

That’s how value is created.

Now once you CREATE that value by satisfying their wants, you have to CONVEY the value.
  The best product does NOT win.

The most knowledgable online marketers do NOT make the largest bank deposits.
  Those who do the most exquisite job of CONVEYING the value they have do.

There’s an art to conveying value.

Some people do it by bragging and hyping really hard.

Some do it subtly with skill and implication.

Some do it via the brute force of a massive product launch.
Some do it via multiple channels of audio, video, text, emails, reports, interviews and so forth.

It’s more art than science. Although there’s a science to it.

But the common theme is CONVEY.

I LAUGH so hard sometimes about Internet marketing.

Because new people and even experienced ones get so caught up in the pitches.

“I just don’t know which method I should buy and follow.

Should I do this one or that one or the other one?  It’s SO confusing.”

THINK about it.
The one thing ALL those systems have in common is the system promoter wants you to
BUY something from him or her.
Now — go and do thou likewise.

You have to be in the Game a long time before you really see how simple and wise that advice is.
The money is in the selling.  Not the buying. 

So the smart person buys info that helps them sell.  That’s how I see it.

Products are a dime a dozen.  People have this ILLUSION that if they create the BEST PRODUCT they’ll win. 
So they get all caught up in the paralysis of analysis and should I do this or that product,
and how can I make it the best.

The best product does NOT win. Products are a dime a  dozen.

The best PROMOTION wins. And the marketer wins who does  the best job of CONVEYING value.

So stop obsessing over creating the perfect product and create products with
consistent value using “The Writer’s Secret.”

Then get busy CONVEYING that value via every means possible.  
Or at least the ones that you enjoy the most or find interesting or challenging.

It’s funny that people can be in this Game so long and not understand that it’s all about creating value
in the form of products then CONVEYING that value effectively through multiple channels.

Are you a value creator?

Are you a value conveyor?

If you aren’t, then it’s high time you start studying how others create and convey value.

This goes for anyone selling anything.

The lessons are out there in the real world on every  street corner.  Everyday merchants create and convey
value.

Open your eyes.

Look.  Watch. Listen.

This is the gospel of marketing.

It’s there every second if you have eyes to see.

And now you know the secret of getting people to buy from you.

=======================================================

Marlon Sanders helps people with hopes and dreams figure out how to turn those into reality by
selling stuff on the Internet.
Click Here

 

Resources you can use
=========================

After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven’t heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world’s most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.

 You Can Discover
the Internet.
Click Here


Marlon Sanders” Amazing Formula Click Here

The Power of Using Video

Video is an extremelly powerful tool to get your message out to your customers.

 
The largest video site, YouTube boasts millions of views every day.
 
While many of the vidoes are full of fluff, some are very business oriented.
You will be able to create interest in your business
and get your potential customers to take action.
 
Here are some of the benefits:
 
  • You can brand yourself and your business
  • You can target a wide variety of potential customers
  • You can tap into a global marketplace
  • Your give your customers an inside view of your business
  • You can brand your business as being THE place to visit.
I use videos for all of my Internet Marketing. As a matter of fact, one of my videoes
has gotten over a quarter of a million views.
You can see it here:
 
And yes it surprised me. Shocked me, acutally.
 
It’s a simple video of me making pizza dough. And it really is a simple homemade video.
 
Siimple.
 
The results have been thousands of visitors to my pizza website.
It has gone viral and other websites have put my video on their website.
 
Google even contacted me about allowing them to put their ads on my video.
Here is a picture
Pizza dough video from pizzatherapy.com
Pizza Dough Video: Note the number of views

 
Here is the link to see it:
 
 
Think about your own video. What would it mean to your business if you got
hundreds or even thousands of views.
 
Think of your video as a little sales machine and customer lead generator, working for you 7 days a week, 24 hours a day. Non-stop. Never taking a break.
 
And once it’s up on the Internet: it’s there.
 
If you want a little sales machine working for you 24 hours a day, 7 days a week, just contact me.
 
You can get additional videos, at a very resoanable, one-time cost.
 
For more information, just go to:
 
 
To your video success,
 
Albert Grande

How to Overcome the Mental Doubts

 One of my favorite old time marketers is Marlon Sanders.

Without a doubt, Marlon understands marketing in lots of different niches. To get started you need to have the correct mindset.  That really is the first step. I wanted to share the following article from Marlon about how you can overcome the one obvious thing that is holding you back…you.

 How to Overcome the Mental Doubts
That Hold You Back From Success

Subtitle:  Is a Thief Inside Your Head Stealing
Your Money?
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

I have another niche market I participate in and hope to sell
products in.

This niche market involves a sizable learning curve.  I see people
come and go in it all the time. 

And from my own experiences and those I observe, there is ONE
THING that  keeps people from making progress.  And that thing is
self doubt.

1.  You may doubt you have the ability to succeed in this business

You know, we all have self doubts.  In learning the new skills I’m
tell you about, I know I personally have had self doubt.  “Is this
something I can do?  Is this a  skill I can master?  Am I TOO
OLD?”

Yet, the conclusion I come back to over and over is that success
in ANY endeavor is the result of behaviors. Change the behaviors
and get the result.

Wherever you are, I’ve been there.  I know what it is to doubt
yourself or your ability. To not be sure if you have what it
takes.  To try and have your successes far outweighed by things
that didn’t work.

It’s easy to get discouraged.  To stop.  To quit. To think that
this is the end of the road for you.  In this new arena and skill
set area I’m working in, I’ve experienced all those feelings and
emotions and more. 

2.  You may doubt your progress

It’s so easy to look at a few successes against more failures and
think, “I’m not making progress.”

I think this is the hardest thing.  You have to tie a knot on your
mental rope and  hang on.  Because the truth is, things almost
always don’t work before they DO work.

You have to really tune up your focus on any successes you DO
have.  And notice the small successes.  So maybe you don’t have a
ton of sales yet. But you DO have people subscribing.  Or you DO
have some sales coming in regularly.

Or you DO have your blog up and you ARE getting visitors now from
Google.

You have to exaggerate mentally the successes you DO have because
those are what show you that you ARE making progress and ARE on
the right track.

3.  Others will rain on your parade

So you finally get to the point where things ARE starting to work.
All of a sudden in a forum or someplace, someone RAINS on your
parade. They criticize your model, your idea or your efforts. 

Maybe they tell you you are pipe dreaming.  Or chasing rainbows. 

And you let it get to you mentally, spiritually or psychically.

I don’t know why this happens.  Some people just aren’t very tuned
in.  You have to believe in yourself and what you’re doing more
than anyone else.  I don’t know why it’s that way. But it is.

4.  You may have a set back

Man, this one is a challenge.  You’re going along.  You’re making
progress. You’ve got some traffic. You’re getting subscribers.
Sales are coming in.

Then you have a set back.

Something happens in your life, your family, or some area that
holds you back or slows you down.

For me last year it was a quadruple hernia. Not exactly what I had
in mind for my year. 

But you move forward. That’s all you can do. 

5.  You may think or feel that finally you’ve reached a point
where “it isn’t working.”

Anytime you’re acquiring a complex set of skills, that can happen. 
It’s a signal to  do some things different. To up your Game.  To
tweak what you’re doing and how.

==============
Solutions for You
==============

Alright, let’s talk about solutions:

1.  Operate from a basic checklist

Do you have your autoresponders set up?  Do new customers go onto
your email list? Are you sending out emails?  Do you have a plan
or system for getting traffic that has a  realistic chance of
working?  Are you creating and promoting new products?  Do you
know HOW to do screen capture video and post it?  Do you have a
blog that looks good?

These are all basics. I’m covering most of them in the
Quick Start call and PDF I’m doing for my Writer’s Secret
folks.

But you don’t have to buy from me to do these things. I
make things easier so you have to figure less out. But the
important thing is you have a basic checklist.

2. Give yourself credit for SMALL improvements

Rome wasn’t built overnight. At first, your victories will
be much smaller than your defeats. That’s how it is in a
learning curve.

3. Tweak but don’t junk

Tweak your game plan but don’t throw the baby out with the
bath water. You’ve got to believe in your basic game plan.

4. Know who to IGNORE

Just because someone sounds like they know what they’re
talking about and they criticize you does NOT mean you
should listen to them.

Everyone has a point of view and belief system. Maybe
THEIRS is the one jacked up. Not everyone wants to build
the same type of business or has the same vision.

5. Do the fundamentals first

If you can’t write a headline, can’t put up a squeeze
page, can’t write a guarantee, can’t write and send an
email, can’t set up an affiliate program, can’t compile a
PDF, can’t make a Camtasia video that’s decent — if you
can’t do those things, go back to the fundamentals.

It’s so easy to get distracted by bright and shiny
objects.

But what I’ve found is that success is the cumulative
result of layering basic upon basic and skill upon skill.

You know, it’s a cumulative result. That does NOT mean it
has to take forever or a long time.

My great pal, friend and inspiration, Jason Fladlien,
mastered huge chunks of this business very quickly. It CAN
be done. Still, he started with the fundamentals like
copywriting and mastered the basics.

You gotta be able to write headlines, bullet points,
offers and guarantees.

You gotta have your affiliate program. And so forth.

6. Realize that EVERYONE has self doubt

I think one of the biggest obstacles to succeeding is
doubting your smart enough, good enough and so forth.

At the same time, smart or good alone doesn’t do it. You
have to put into effect the right chunks of the business.
You gotta get the pieces in place. The foundations.

7. Value doing things

The single most important thing you can DO is something.
Just DO things and watch the results. Then tweak and try
again.

You’ll never succeed without DOING.

So get curious what would happen if you DO this? Or DO
that?

Find some way, some how that you can enjoy the DOING. The
BEST way I know of to do that is to get curious. And think
about it….if you found yourself getting really curious
about the results of DOING things, how would that change
the quality and quantity of activity you take now and in
the future?

And if you found yourself getting really curious about
THAT, what might that look like? How would things change?

Enjoy the process.

Fear of making mistakes holds people back. Curiosity about
what would happen if you take action makes things happen.

It’s easier to tweak a process in motion than it is to get
in motion.

Get in motion.

It’s half of success. Just getting in motion.

1. You gotta see opportunity

Where are your underserved people or topics?

2. You gotta get in motion

Take some action to exploit the opportunity

3. You gotta produce and promote

It may not be pretty at first. It may not make a fortune.
But if you find yourself getting really curious about what
would happen once you became a producer and a promoter,
then you’re almost there.

A week or two ago I showed you a new blog I put up. I’m
still working on getting my ducks in a row. But it has
ALREADY opened doors and I’ve met people who can help
parts of it happen.

And all I did was put up a blog. There isn’t even a video
on it. There’s just a basic graphic and a blog template.

Success favors those who take action and do things just
out of the curiosity to know what MIGHT or COULD happen.

Marlon Sanders
The King of Step-By-Step Internet Marketing and
“The Ambassador of Old School Marketing”
Marlon’s Blog
=======================================================
Marlon Sanders helps people with hopes and dreams figure
out how to turn those into reality by selling stuff on
the Internet.   
The Red Factor Report

If You Want to Succeed On-Line You Need This…

Mark Hendricks is an Internet Marketer who can show you the way.

He is an incredible teacher who has developed a step by step system of success.

If you are looking for the next big thing, jump-on-the-next-bandwagon type of hype, you won’t find it here.

You will discover a very complete set of sound resources which will allow you to succeed on the Internet.
Hehdricks knows how to teach Internet Marketing.

I had heard about Mark Hendricks, a number of years ago. I had lstened to a many of his recordings. I even partnered with him during a couple of his special projects.

But as the old saying goes: When the student is ready, the teacher will appear.

Joining Mark’s Internet Success System, was without a doubt one of the smartest things I have ever done.

I urge you to at least check him out. He offers lots of free information, so you can get a taste of his style before you make a commitment.

One of the most powerful thinks about ISS, is the power of all the members. You can listen to Mark right here as he explains the six buying triggers.

Inside the members area of the Internet Success System you will find:

  • Audios
  • Videos
  • Tools
  • How to Complete Internet Projects
  • Resources
  • REcommendations
  • The Power of the other Internet Success Members

I urge you to take a look at the Internet Success System,  CLIK HERE, even if it’s just to grab the free stuff.

Remember:  When the student is ready, the teacher will appear. Maybe the teacher just showed up.

Signup below and you’ll get instant access to discover for yourself the most complete
internet business training I’ve ever seen.

Internet Success System
Internet Success System

The Best Time to Solve A Problem

I found this article on on Qondio, a site which helps you promote content. You can view my profile (and join) if you have anything to promote, at this link.

I found this to be great advice for anyone who is stuck with an issue. This works for business as well as, life issues.

The Best Time to Solve A Problem

By Nick Radovanovic

Before I begin, I’d like to take a minute explaining that I am not the type to read self-help books or attend motivational seminars. I would much rather read a novel set in 19th century Russia than Rich Dad, Poor Dad. If you speak to highly successful people, none of them have motivational books in their bookshelf, anyway.
I’ve always believed that I alone can come up with the inner strength needed to tackle life’s problems and attain my objectives.

However, there is one quote from a successful person that has given me a tremendous boost, and vastly improved my ability to juggle my workload. One single sentence turned out to be a gift which I treasure to this day.

The quote came from Carlos Ghosn. This is an amazing character who went from most-villified person in Japan to semi-deity, in a matter of months.

Back in the late 1990’s, when Japan’s economy was doing badly (and the rest of the world was still doing well), the French automaker Renault bought a stake in Nissan, which was on the verge of bankruptcy. They sent in Ghosn (pronounced Goan), a Brazilian of Lebanese decent, to run Nissan.

Ghosn’s instatement as CEO of Nissan was a major cultural shock in Japan. People were used to the idea of Japanese companies buying up businesses all over the world, but to have a foreign company buy up a major domestic automaker and put a Caucasian in charge to run it was a like a bomb exploding in the middle of Tokyo.

The name Nissan happens to mean, Japan Made.

A foreigner could not possibly understand the uniquely Japanese way of doing business, or the finer points of Japanese culture that had allowed Japan to be what it was.

Ghosn did not disappoint his detractors. He closed factories and laid off thousands – something no Japanese CEO would have dared to do. Ghosn was everyone’s worst nightmare. He was the devil incarnate. To image the degree to which people hated him, bring to mind the way liberals in the US felt about George W Bush.

But a scant one or two years later, Nissan was raking in record profits. Nissan cars were hot again and selling like hotcakes. New factories were being built. Almost overnight, Ghosn became one of the most respected persons in the country. People literally genuflected before him. He became, and still is, something of a deity. Japanese reporters interviewing him used a reverent tone normally reserved for the imperial family.

Of course, foreign reporters from news organizations such as the BBC would have none of this. They asked hard questions. I remember an interview Ghosn gave just as Nissan was starting to emerge from its darkest days. Someone asked him why he hadn’t negotiated further with the unions (or something like that).

Ghosn said, “The best time to solve a problem, is now.”

In other words, a problem may be unpleasant, but the effort required to solve it will only increase with time. Solving the problem now will remove the problem from the list of problems to solve, and free up time and resources for more productive tasks. Therefore, it is expedient, more efficient, and easier to solve the problem as soon as possible. Not later, not tomorrow, but now, as in right this minute.

The best time to solve a problem is now.

I didn’t realize it at the time, but that sentence would change my productivity forever. I gradually started hearing this phrase every time I faced an unpleasant task. Whenever I confront something that needs to be done, I hesitate momentarily. The option of ignoring the problem and carrying on presents itself. It is tempting to pretend the problem doesn’t exist, or to just push it back to the queue for handling ‘later’. But I then conjure up Ghosn’s magic words, like a spell.

The best time to solve a problem is now.

Right! I then jump right in and start dealing with the problem without any hesitation. Done! I can remove the problem from my to-do list.

Ghosn’s spell works for domestic chores. Notice something untidy? Pick it up and restore it to its position there and then – otherwise you’ll soon have to spend a whole day, or even weekend, cleaning up and setting things straight.

I used to have a permanent pile of unwashed dishes. If I needed a particular knife, I’d often need to wash it, dry it, and then use it. Nowadays, I still have a stack of unwashed dishes – I process them in batches – but the stack is much smaller, and I never have unwashed pots or pans or other items that are used frequently. It is such a luxury to be able to have any item available when I need it.

It works for business, too. Something not functioning? Fixing it now will allow more time for dealing with ancillary problems brought up during the fixing process. It minimizes revenue lost and frees up time and resources for investing in new capaibilities.

A problem usually turns out to be much easier to deal with than anticipated. Unsolved, it hangs over us, like a gloomy cloud, dampening our spirits. But when tackled, it turns out to be not as bad as we thought. By dealing with a problem now, rather than later, we are reducing the time the gloomy cloud can cast a shadow over our life.

Like any rule of thumb, the rule has exceptions. If you continue solving problems one after another, you’ll never get any sleep. So you have to have a cut-off time for all your problem solving activity. But generally, Ghosn’s wisdom holds true for just about any problem.

http://nick.qondio.com

Wisdom from Will Smith…

The more I think about it, I realize the real secret to successs is to have the proper mindset.

Will Smith is a great actor and a wonderful role model. The following video is a compilation of several Will Smith interviews. You will discover some wonderful nuggets of wisdom. And you don’t have to dig that deeep….

Listen to will Smith as he explains:

Here’s a brand new freebie PDF (no opt-in required)
from my good friend Marlon Sanders, click here

Best Wishes,
Albert Grande

P.S. This may not be available long, so download it now, click here now.

Promo Dashboard: Promote Anything…

promo Dashboard by Marlon Sanders is a product for anyone who wants to promote anything. Marlon breaks the process of promotion down into a step by step system and spoon feeds you the information.

Promo Dashboard is a product that I own. I have gotten a lot of value from it. I recommend this product without hesitation.

As a matter of fact, I created a short video which explains all of the steps involved.

You can watch it right here:

Make sure you take some time to check out Promo Dashboard.

Click on the following link, right now: Promo Dashboard.

You can be promoting in a manner of minutes.

Watch this video and Learn to Promote Anything…

One of my favorite Internet Marketers is Marlon Sanders. He may not be Mr. Fashion, but the guy knows Internet Marketing. He is awesome.

Marlon Sanders just posted a revealing, new video called:

“How To Promote In 3 Easy Steps (Click Here Now)”

Marlon Sanders: How to Promote in 3 Easy Steps

Here’s the link: Marlon’s Video (Click Here Now)
http://albertgrande.com/marlonvideo.htm

And it applies whether you have your own product or promote
affiliate products.

* What does it take to create online promos that work?
* What if the formula isn’t working for you?
* What if you promote but people don’t buy?
* How do you build your list?
* The solution to information overload and overwhelm
* Why your ppc ads may not be working

Marlon’s Video

Best wishes,

Albert Grande
The Pizza Promoter

P.S.  Give it a shot:
Click Below:
Marlon’s Video

P.P.S. If you promote anything on the Internet, you need to watch this video:
Marlon’s Video
http://albertgrande.com/marlonvideo.htm

The Butterfly Effect

You need to live your life with purpose and dedication.

You do make a difference with everything you do. What is amazing is the affect you have on everything and everyone around you.

As James Allen has stated:

“As a being of thought, your dominant mental attitude will determine your condition in life. It will also be the gauge of your knowledge and the measures of your attainment. The so-called limitations of your nature are the boundary lines of your thoughts; they are self-erected fences, and can be drawn to a narrower circle, extended to a wider, or be allowed to remain.

You are the thinker of your thoughts and as such you are the maker of yourself and condition. Thought is causal and creative, and appears in your character and life in the form of results. There are no accidents in your life. Both its harmonies and antagonisms are the responsive echoes of your thoughts. A man thinks, and his life appears.

If your dominant mental attitude is peaceable and lovable, bliss and blessedness will follow you; if it be resistant and hateful, trouble and distress will cloud your pathway. Out of ill-will will come grief and disaster; out of good-will, healing and reparation.”

You imagine your circumstances as being separate from yourself, but they are intimately related to your thought world. Nothing appears without an adequate cause. Everything that happens is just. Nothing is fated, everything is formed.”

Watch this short video:

гардероби

onward, upward,

albert

How SEO Can Help Your Business Greatly

The term SEO (Search Engine Optimization) is one that is used much more commonly these days than ever before. This is mostly due to the fact that now the majority of the market will search the internet (Google, Yahoo, MSN) before anywhere else, when looking to purchase a product or service either locally or internationally.

This has caused business owners to frantically look for someone who can perform these SEO services for them, by optimizing their websites for the search engines.

When someone searches for a keyword phrase that’s related to your business, for example “auto mechanics in New York” the first page of results on Google shows only 10 results. There are usually hundreds or even thousands of pages of results for any given keyword.

Anyone can show up on the top page of Google, by paying a hefty fee PER click to be there. This can cost a fortune and cause a lot of headaches if you don’t know what you’re doing. SEO on the other hand is usually referred to as “Organic SEO” or “Organic Search Engine Optimization.” This means that you are making it so that your website shows up in the natural search results that are on the left side of the page when you do a Google search (the paid ads show up on the right side).

By landing your website a few organic search engine listings (on the first page or not), you are doing your business a GREAT service. This is perhaps one of the most valuable long term assets your business can have, because you will have a flow of traffic to your website, of people that are actually searching for what it is that you offer. And that is precisely why companies are paying thousands of dollars a month to search engine optimization specialists.

On the local level however, SEO services tend to be much cheaper than at the international corporate level, so they are affordable.

By having that organic listing, you will have “targeted” traffic coming to your site (people who are searching for your specific niche) and you will NOT be paying for every time someone clicks on your search engine listing! Your business will have more exposure on the internet, have a chance of competing with the rest and will survive well into the future… With your rankings going up every year hopefully!

For more information on how SEO can help your business, go to:
Albert Grande Small Business Hawaii Internet Consulting