When Warren Whitlock speaks I listen. Waren is a mover, a shaker, a play-maker. He always seems to be at the right place at the right time. I’m sure that’s no accident. Warren knows.
He recently posted a link to an audio of one of my very favorite marketing authors, Robert Cialdini. Cialdini wrote the now classic, Influence: The Psychology of Persuasion. This book is a must read for everyone who who is in any kind of business. The book contains so much useful information, it really should be mandatory reading for anyone interested in marketing on line and off.
Mitch Axlerod, conducts the interview. Mitch calls Dr. Cialdini, the God Father of Ethical Persuasion.This is an extremely rare interview. I urge you to head right over to Mitch’s Blog and download the Caildini Interview, here.
The conversation is an eye opener. Dr. Caildini also discusses his latest book.