Internet Marketing, Pizza and Rock and Roll

There is a lot of incredible music that was born from the sixties…
One of the true unsung heros of that era was Alvin Lee and Ten Years After.
They had an amazing presence. They played their own brand of rock mixed with the blues, jazz and some down home back porch music…
Lee became somewhat of a [...]

Sometimes you get a song stuck in your head. It may come from a past memory. A smell could trigger it. You see something on televison. Or maybe conversation is the inspiration.
I just had one of those moments. I kind of felt like Billy Pilgrim; caught in the chrono-synclastic-infundibulum. (My appologies to Kurt Vonnegut).
The song [...]

In case you missed Part 1 and Part 2 of this series you can read them here:
Part One: The Grateful Dead’s Niche Marketing Concept
Part Two: The Grateful Dead’s Unique Selling Position (USP)
Now let’s talk about how the Dead were able to form relationships.
One of the best techniques The Grateful Dead used was that they freely [...]

For Part 2 of Internet Marketing Lessons from the Grateful Dead, let’s look at their Unique Selling Position.
This is a recording of The Grateful Dead from the Filmore East 4/29/71.
You can hear them doing a version of Uncle John’s Band, right, here:

The Grateful Dead offered their own, USP (Unique selling position).
As promoter Bill [...]

The Grateful Dead knew their niche.
The Grateful Dead was a rag-tag bunch of misfits and malcontnets. They weren’t the best musicians. They weren’t slick. They never had a “hit” record. And yet they were (and still are), wildly popular.
They became friends with famous artists such as Salvador Dali. Their fan base consisted of [...]